attention ratio in landing page optimization

Attention Ratio

Definition

The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click.

Oli Gardner discusses the ideal attention ratio on a high-converting landing page.
“One Page. One Purpose. Period.” — @oligardner
Tweet This

Resources

  1. 98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]
  2. Delightful Landing Page Optimization! CRO Tips From #MNSummit
  3. The Savvy Marketer’s Guide to Landing Pages, High School Dances & Unbounce