attention ratio in landing page optimization

Attention Ratio

Definition

The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click.

Oli Gardner discusses the ideal attention ratio on a high-converting landing page.
“One Page. One Purpose. Period.” — @oligardner
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Resources

  1. The 7 Principles of Conversion-Centered Design
  2. 98% Of Your Paid Ads Are A Colossal Waste of Money [Videos]
  3. Delightful Landing Page Optimization! CRO Tips From #MNSummit
  4. The Savvy Marketer’s Guide to Landing Pages, High School Dances & Unbounce