The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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HOW TO: Use Twitter as a Knowledge Filter Using Social Breadcrumbs and Lists

By Oli Gardner, November 18th, 2009 in Social Media | View Comments
Twitter lists

Filtering awesomeness from non-awesomeness has never been easier. Just use social breadcrumbs.

There are tens of thousands of new blog posts created every day

Holy sh** Batman that’s a lot of information, I hope you have a “content filter” clipped to your utility belt.

Never fear. With a little networking legwork, a content sniffer dog and Twitter lists, you can create your very own personal recommendation engine.

There are many methods for dealing with the wealth of information zipping round the web, RSS readers being one of the better methods. But you still need a way to find the best content before subscribing to it.

Let Social Breadcrumbs Lead You Through The Network

Your search for quality content begins with the use of Social Breadcrumbs – the trail of awesomeness created via Trust Networks. I’m calling them social breadcrumbs due to the process of stepping through the Twitter forest, following tasty 140-character clues on your way to the edible house that is personalized and trusted commentary.

Here’s how it works:

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15 Ways to Increase Trust in Your Landing Pages

By Oli Gardner, September 3rd, 2009 in Landing Page Optimization | View Comments
Driving the Trust highway... destination Conversionville

Driving the Trust highway... destination Conversionville!

Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them.

If an FBI agent appeared at your door in t-shirt and jeans, and started questioning you without telling you who he was, you’d be rightfully concerned and probably wouldn’t open the door.

Wear a dapper black suit and have your ID clearly presented and you’ll at least get the time of day.

My point? Trust matters in first impressions.

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5 Ways Twitter Can Improve Your Landing Page Conversion Rate

By Oli Gardner, September 1st, 2009 in Conversion | View Comments
Using Twitter to improve conversion rate on landing pages

Look into my eyes and tell me I wouldn't look good on your landing pages!

Twitter is the biggest Social Media phenomenon of the current time, and as such should be leveraged as much as possible, while staying true to your authentic & respectful brand values.

Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you have a single, easily digestible message to deliver, and a single required action you wish your customers to perform.

So how do we tie the two together? Well, one obvious way would be to create landing pages for the product or service you are marketing and send traffic to it via Twitter. But that’s not what we’re going to discuss today. Instead, I’d like to touch on how you can leverage this uber-trendy social media service to improve your landing page conversions when people arrive via other means (banners, AdWords, organic search etc).

Read More …

We have a ton of blog posts for you to explore:
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