Filtering awesomeness from non-awesomeness has never been easier. Just use social breadcrumbs.
There are tens of thousands of new blog posts created every day
Holy sh** Batman that’s a lot of information, I hope you have a “content filter” clipped to your utility belt.
Never fear. With a little networking legwork, a content sniffer dog and Twitter lists, you can create your very own personal recommendation engine.
There are many methods for dealing with the wealth of information zipping round the web, RSS readers being one of the better methods. But you still need a way to find the best content before subscribing to it.
Your search for quality content begins with the use of Social Breadcrumbs – the trail of awesomeness created via Trust Networks. I’m calling them social breadcrumbs due to the process of stepping through the Twitter forest, following tasty 140-character clues on your way to the edible house that is personalized and trusted commentary.
Here’s how it works:
Driving the Trust highway... destination Conversionville!
Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them.
If an FBI agent appeared at your door in t-shirt and jeans, and started questioning you without telling you who he was, you’d be rightfully concerned and probably wouldn’t open the door.
Wear a dapper black suit and have your ID clearly presented and you’ll at least get the time of day.
My point? Trust matters in first impressions.
Look into my eyes and tell me I wouldn't look good on your landing pages!
Twitter is the biggest Social Media phenomenon of the current time, and as such should be leveraged as much as possible, while staying true to your authentic & respectful brand values.
Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you have a single, easily digestible message to deliver, and a single required action you wish your customers to perform.
So how do we tie the two together? Well, one obvious way would be to create landing pages for the product or service you are marketing and send traffic to it via Twitter. But that’s not what we’re going to discuss today. Instead, I’d like to touch on how you can leverage this uber-trendy social media service to improve your landing page conversions when people arrive via other means (banners, AdWords, organic search etc).
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
