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Turn Content into Customers [PODCAST] Thumbnail

Turn Content into Customers [PODCAST]

Have you ever wondered how Unbounce collected its first leads? Or how you can make your content do more than just create awareness for your company? In this episode of the Call to Action podcast, we share tactics for putting your content to work and gaining qualified leads in the process.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST] Thumbnail

The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]

Are you evaluating your current content strategy or team structure? Perhaps considering a complete overhaul? Before making any rash decisions, have a listen to our latest episode of the Call to Action podcast. We chat with Jay Acunzo about content team structures, developing an engaging and credible content marketing strategy, the problem with "growth hacking" and more!
Do You Believe in… Conversion Magic? Thumbnail

Do You Believe in… Conversion Magic?

Over the years, Titan PPC, a full-service pay-per-click advertising agency based in Vancouver, has developed a “magic formula” for designing landing pages that convert at 15% or higher — some upwards of 50%. Read on to find out what key ingredients make Titan PPC’s landing pages so powerful. Then test them yourself with the new, kick-ass Hyperion template in the Unbounce app.
Hiten Shah on the Marriage of Data and Content [PODCAST] Thumbnail

Hiten Shah on the Marriage of Data and Content [PODCAST]

If you're not using hard data to optimize past content and validate future post ideas, then it's time to renew your vows with Google Analytics. In this episode of the Call to Action podcast, Hiten Shah makes the case for why more content folks should spend more time thinking about data, and vice versa.
When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It) Thumbnail

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Agency clients can come with a little baggage which may include a less-than-ideal website and an AdWords account that needs a little TLC. The client expects you to bring them more conversions even if their existing assets are less than perfect. This is the story of how digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to their newly minted website.
3 Lessons From MozCon That Will Make You Rethink Your Content Marketing Thumbnail

3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

Content marketers and SEOs work together with the goal of creating great content, and getting that content in front of as wide an audience as possible. These three MozCon presentations go in-depth on how to get your content seen and make it a part of a robust content marketing strategy.