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Ad Group

Definition

Contained within a campaign, an Ad Group is a collection of one or more PPC ads that all target the same set of keywords. All PPC ads are required to be part of an Ad Group.

“Having too many keywords in an ad group makes search-to-ad message match virtually impossible.” — @unbounce
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Resources

  1. How Landing Pages Impact Quality Score on Every Ad Platform
  2. Get More Bang For Your PPC Ad Bucks
  3. How to Create More Effective Ad Groups for PPC
  4. What’s A Good PPC Account Structure, Anyway?

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