Back
bounce rate definition

Bounce Rate

Definition

The percentage of people who arrive on your website or landing page and leave without viewing any additional pages. On a campaign-specific landing page, your bounce rate is inversely proportional to your conversion rate.

Oli Gardner explains why conversion marketers need to understand their bounce rate.
“I came, I puked, I left.” — @avinash #bouncerate
Tweet This

Resources

  1. What Causes High Bounce Rates - and How to Fix It
  2. How to Decrease Your Website's Bounce Rate [Infographic]
  3. Reduce Bounce Rate: 20 Things to Consider

Related Terms