Conversion Coupling Definition The bond that exists between the pre-click experience and the corresponding post-click landing experience. Conversion coupling means maintaining consistent messaging throughout your campaign. “Your ad message & design should match the feel of your LP; the closer they're coupled, the stronger the scent.” Tweet This Resources 15 High-Converting Landing Pages Examples How to Create High-Converting Landing Pages with Conversion Centered Design The 7 Principles of Conversion-Centered Design