A better way to get conversions on your website

Overlays: A type of Unbounce Convertable, overlays are modal lightboxes that you can add right onto pages on your website to capture even more leads and signups.

We know what you’re thinking.


“Isn’t this a popup? But everyone hates popups! Wouldn’t my visitors and their cats just leave my site and never come back if I unleash the most annoying marketing tool of all time on them?” Well, no.


Overlays are more customizable than typical popups, with unique targeting and triggers. That means that you can control who sees your overlays and set them up to launch only after someone has scrolled down your page and shown interest.

Same Traffic, More Conversions

Drive Revenue and Capture Leads on Any Page You Own

Convert blog readers into leads and signups.


Capture last-second conversions from abandoning visitors.


Funnel traffic from low-converting to high-converting pages.


Boost conversions by cross-selling products between pages.


Need to know more?

With Unbounce, you can launch your overlay at any point during someone’s visit on your website.

  • On exit (desktop only)

    You’ve got one last chance to win your visitors’ hearts before they abandon ship.

  • On arrival

    Hit your visitors with a truly awesome, can’t-miss offer right when they land on your site.

  • After delay

    Got a content-heavy page? Give them some time to read and absorb before they see the sticky bar.

  • On scroll

    If your sticky bar message goes well with a particularly convincing section of your page, why not try to convert someone once they’ve read it?

  • On click

    Put the power in your visitors’ hands. Literally. Trigger a sticky bar when your visitors click a CTA on your page.

Get Strategic with Advanced Targeting

Choose Which Visitors Will See Your Overlays

  • URLs & Frequencies

    Show overlays on certain URLs at custom frequencies.

  • Target Referring URLs

    Show/hide overlays to visitors from specific traffic sources (social, paid, organic).

  • Location Targeting

    Show/hide overlays to visitors in specific countries.

  • Cookie Targeting

    Dynamically target your overlays based on past behavior (e.g. browsing history).

What’s the best way to use triggers and targeting?

Get the best practices guide


Dynamic Text Replacement

Boost relevance (and conversions!) by making your overlay copy instantly adapt to what visitors are searching and clicking.


Custom forms

Qualify your leads and capture their information with custom form dialogue to fit your brand’s voice and tone.

Templates Built For Conversion

Start With a Template, or Design From Scratch

Browse our template gallery

Leading Brands Succeed With Unbounce


Your pages could be getting more conversions.
Stop wasting the traffic that you’re paying for. Try using overlays and see how you can maximize your leads, signups and more!

Free 30-Day Trial on all plans.