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Turn Content into Customers [PODCAST] Thumbnail

Turn Content into Customers [PODCAST]

Have you ever wondered how Unbounce collected its first leads? Or how you can make your content do more than just create awareness for your company? In this episode of the Call to Action podcast, we share tactics for putting your content to work and gaining qualified leads in the process.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST] Thumbnail

The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]

Are you evaluating your current content strategy or team structure? Perhaps considering a complete overhaul? Before making any rash decisions, have a listen to our latest episode of the Call to Action podcast. We chat with Jay Acunzo about content team structures, developing an engaging and credible content marketing strategy, the problem with "growth hacking" and more!
Hiten Shah on the Marriage of Data and Content [PODCAST] Thumbnail

Hiten Shah on the Marriage of Data and Content [PODCAST]

If you're not using hard data to optimize past content and validate future post ideas, then it's time to renew your vows with Google Analytics. In this episode of the Call to Action podcast, Hiten Shah makes the case for why more content folks should spend more time thinking about data, and vice versa.
3 Lessons From MozCon That Will Make You Rethink Your Content Marketing Thumbnail

3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

Content marketers and SEOs work together with the goal of creating great content, and getting that content in front of as wide an audience as possible. These three MozCon presentations go in-depth on how to get your content seen and make it a part of a robust content marketing strategy.
11 Actionable Content Marketing Articles You May Have Missed in 2014 Thumbnail

11 Actionable Content Marketing Articles You May Have Missed in 2014

This year, the marketing team at Unbounce read so many actionable, thought-provoking blog posts that made us rethink our content strategy. For our last blog post of the year, here are 11 of our favorites to help you step up your content marketing game in 2015. Happy holidays and see you all in the new year!
Modern-Day Da Vinci: How Great Content Merges Science and Creativity Thumbnail

Modern-Day Da Vinci: How Great Content Merges Science and Creativity

Good content requires you to be a modern-day Renaissance (wo)man. Once you use science to analyze past content and creativity to improve your ideas, you should turn back to science to measure and iterate. If that sounds like a tall order, here's a straightforward three-step methodology that'll make you feel like Da Vinci.

Content Gating

Gate your content behind a form to capture and nurture leads. Link to any content type—ebooks, whitepapers, infographics, and more.