Chasing the HiPPO From the Room – How to Silence Office Politics with A/B Testing
The HiPPO I'm referring to is the Highest Paid Person's Opinion. Typically an uncreative senior management type that likes to ask if you can "make the logo bigger"
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Landing Page Design for Testability – 3 Simple Ways to Minimize Testing Costs
How you design your landing pages determines how easy they are to test - which can have a direct impact on the bottom line of your marketing campaigns. Follow these 3 simple design techniques to reduce your landing page testing costs.
5 Lessons From Mad Men’s Peggy Olson and Other Badass TV Marketers
To celebrate the premiere of Mad Men's final season on Sunday, we've put our TV watching skills to good use and rounded up some (actually) relevant insights from our favorite fictional marketers.
10 Inspiring Marketing Talks To Help You Kick-Start 2014
The new year has arrived! To help you hit the ground running, we've put together this list of inspiring marketing talks by the likes of John Cleese, Elizabeth Gilbert and some lesser-known gems.
How The Cast of Friends Would Run a Marketing Campaign
A successful marketing team is made up of a cast of characters. It might be like the 6 folks in friends, or could be a single person wearing many hats. (don’t actually wear 6 hats - you’d look like a fool and it's waaay too much work).
Pay With a Tweet vs. Pay With an Email [Case Study with Infographic]
Which method will win in this A/B test for downloading and eBook by supplying an email or tweeting about it? Find out. #Infographic
Online Marketing in 2012 [Infographic]
Do you know what kind of marketing you should be doing this year? If you don't, you should either slap yourself, or keep reading. And tweet the sweet facts at the end of the post...
[Webinar] Capture More Leads & Increase Conversions with Phone Call Tracking
Today we're announcing an exciting new partnership with phone call tracking provider Ifbyphone - and to kick it off we've lined up a free webinar on September 21st that'll show you how phone tracking & landing pages can bring in more conversions and qualified sales leads.
Why über-Optimised SEO Titles Kill Click-Throughs & Conversion Rates
If you’re designing your tags only to achieve a top SERP position the end result might actually be less traffic to your site. Why? Because when meta tags are optimized for ranking position you often sacrifice an effective call-to-action and your click-through rates will suffer as a result.