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The benefits of using video on landing pages

Videos allow visitors to experience your message with little effort beyond an initial click. They also let you convey ideas that images, copy, and animation cannot—and they do it in a format that’s universally compelling. For all these reasons, adding video is one of the more effective ways to boost engagement and conversion rates. There’s … Continued

Landing page best practices

Building a landing page can be deceptively easy. Using a drag and drop builder (like Unbounce) means you don’t have to be a developer to publish something professional, and you can do it in a matter of hours. That said, going in blind is not recommended. To give you a better head start, here are … Continued
9 Mobile Marketing Stats That Will Make You Look Smart on Twitter Thumbnail

9 Mobile Marketing Stats That Will Make You Look Smart on Twitter

Did you know that 80% of all web searches happen on a mobile device now? Did you know that 90% of consumers check their email on a smartphone at least once a day? Mobile is growing and thriving, and marketers have an amazing opportunity to reach their prospects wherever they may be.

Announcing the 2015 Call to Action Conference

Last year, we held our inaugural Call to Action Conference. It was pretty epic, but this year it's going to be twice as epic. Twice the days, twice the speakers and twice the knowledge bombs. Here's a sneak peek at what we have in store.
Can Exceptional Customer Service Lead to Higher Conversions? Thumbnail

Can Exceptional Customer Service Lead to Higher Conversions?

If you think of marketing and customer service as two distinct departments, you could be limiting your growth. Here are a series of case studies that aim to answer the question, "Can exceptional customer service help increase conversions?"

Twitter Weekly Updates for 2009-12-27

10 BtoB Marketers Predictions for 2010 http://bit.ly/5BrYWg (via feedly) # How to Brainstorm Brilliant Ideas for Your Blog http://bit.ly/4X7vy5 (via feedly) # RT @lizstrauss Tweet-organized snowball fight, results in Hummer-driving cop pulling a gun. See vid – http://bit.ly/5pl91r via @shelisrael # @jaypiddy lol in reply to jaypiddy # Designing for Conversion – 8 Visual Design … Continued

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