3 Tips for Building a Mobile-Friendly Landing Page
Is your landing page compatible for mobile? Here are 3 simple tips to ensure your landing page is optimized for mobile users.
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7 Creative Landing Page Ideas to Inspire Your Next Campaign (With 14 Examples)
Whether you’re looking for the next big design trend or just a cool idea to get you thinkin’, these landing page ideas will help your business stand out and drive conversions.
On the Origin of Customers – Evolution and Marketing Compared
Over 150 years ago, Charles Darwin released his book “On the Origin of Species”. He forever changed an entire scientific field with his theory of evolution and had a massive impact on the 19 century world. If the theory of evolution is all about natural selection, we can see that split testing and conversion rate optimization are not very different from it.
5 Ways to Screw Up Your A/B Test
However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.
A/B Testing is DEAD! Ask a HiPPO Instead…
According to a group of notable industry experts, A/B testing is no better than the subjective opinion of a corporate "design by committee" session.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
Many of us stick to the basics when running an A/B test — we may test our button copy or an explainer video — but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
How to Find the Actionable Insight in Every A/B Testing Case Study You Read
Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here's how to make sure that never happens again.
What Every A/B Testing Conversation With Your Boss is Missing
Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?
[Case Studies] How Failed A/B Tests Can Increase Conversion Rates
What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones - and here are some case studies to prove it.
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The Smart Guide To Lead Generation [Ebook]
So what goes into a best-of-class lead generation engine? Take a look at the mechanics of high performing lead gen campaigns & learn the 30 greatest lead gen tips, tricks, & ideas by downloading the free ebook by Hubspot now.