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Ask Yourself These 5 Questions Before Launching That Website Popup Thumbnail

Ask Yourself These 5 Questions Before Launching That Website Popup

“With great power comes great responsibility.” While Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.

The Conversion Marketing Scorecard

Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in recovery is admitting that you have a problem. If you followed my last post about the 4 Truths of Conversion Marketing, you’ll know that there is a fair amount of psychology involved … Continued
The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook] Thumbnail

The 7 Principles of Conversion-Centered Design [Free 56-Page Ebook]

In an ideal world, you’d physically hold your prospect’s hand, show them you understand their pain, answer all their objections and guide them toward the action you want them to take. In the real world, that’s not only unrealistic, it’s kind of creepy. Our latest ebook by Oli Gardner will help you make your marketing campaigns persuasive all on their own, with the help of seven Conversion-Centered Design principles.

[Brainstorm] What are the Top 100 Conversion Posts of All Time?

Unbounce is on a search to uncover the top 100 posts about the subjects of conversion: Conversion-Centered Design Conversion rate optimization Landing page optimization Testing (A/B or MVT) Lead generation Landing pages Converting social media traffic Converting PPC traffic Converting email traffic Converting display banner traffic We’ll be compiling them into a greatest hits compendium … Continued

Group page elements to move & duplicate together

While we don’t yet have a grouping feature, you can achieve the same functionality by adding a box element to your page (then making it transparent with no border so it’s invisible if required). Now you can select this box by clicking on it and other elements you add (text, image, form etc.) will become … Continued

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.
The Hip Hop Guide to Landing Page Domination Thumbnail

The Hip Hop Guide to Landing Page Domination

Everything we know about landing pages, we learned from hip hop. Don't believe us? Here are five data-driven landing page lessons straight outta hip hop’s most iconic lyrics.
The Weird and Wonderful Ways You Never Thought to Use Landing Pages Thumbnail

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.