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The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA). Buttons on … Continued

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

Public humiliation is a small price to pay for free landing page advice from conversion experts Rand Fishkin, Oli Gardner and Peep Laja. Here's some distilled wisdom from our latest episode of Page Fights.

The Psychology of Anticipation and What it Means for Your Conversion Rates

Understanding the psychology of conversion will make you a smarter marketer. Here are three facts about anticipation you need to know to improve your conversion rates, courtesy of Neil Patel.

Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It

Copy is the lifeblood of a landing page, yet it's often overlooked. These 9 pages are suffering from a case of bad copy - here's what the doctor ordered.

4 Ways to Turn Boring Transactional Emails into Cash

Every email you send should delight customers – even if it’s just a receipt. Here's how to make sure your transactional emails are keeping the conversions rolling.

12 Experts on Why Every Marketer Should Care About Conversion

To celebrate the launch of our first-ever Call to Action Conference, we spoke to 12 CRO thought leaders about where conversion rate optimization and landing pages fit into the rest of their marketing mix. Here's what they had to say.

Landing Page Makeover #2 – matrixreimprintingbook.com

In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”. In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school. The … Continued

8 Wicked Landing Page Articles – An October Retrospective

October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features and … Continued

10 Words That Only a Marketer Could Have Made Up

From catvertising to advertainment, marketers have made up a lot of silly words to describe what we do. We've rounded up some of our favorite marketing portmanteaus in this listicle (see what we did there?).

7 Black Friday and Cyber Monday Landing Page Examples (with Critiques)

Are you prepared for the holiday marketing season? To give you a head start, we’ve critiqued 7 Black Friday and Cyber Monday campaigns for conversion.

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