October brought us Halloween. Again… But it also brought a plethora of new insight in the realm of conversion marketing and landing pages. Wieeeoouu!!! I thought you’d be excited!!! For Unbounce the company, October saw us move into a new office space, and take our landing page product to new heights (read: more features and more bugs).
In December we’ll be releasing a private beta version of the Unboune landing page service, and we can’t wait. We’re demo’ing like crazy right now and the feedback so far has been very positive. If you want to participate in this private beta, head to the Unbounce.com homepage and sign up. Then come on back here to check out the list of cool content we wrote over the last 4 weeks:
8 Tricks & Treats From October
1. Epic Marketing Faux Pas
We took a humorous look at the world of bad marketing, courtesy of the Fail Blog. If you need some comic relief then these 13 Epic Marketing Fails should be your first stop. Each photo can be related to an aspect of conversion marketing and offers a lesson in what not to do.
2. And The Truth Shall Set You Free
The 4 Truths of Conversion Marketing examined the relationship between customers and marketers, and the effects that understanding this relationship can have on your conversion rate.
3. A Rating System for Landing Pages
The Conversion Marketing Scorecard built on the 4 Truths by breaking them down into 40 questions used to rate your landing pages. The interactive scoring system can be used to critique your landing pages and develop a To-Do list for optimization planning.
4. Rapid Landing Page Design
If you like prototyping and the energy rush you can get from whipping up a brilliant idea in just a few minutes, then this is for you. Our post on HOW TO: Create a Landing Page Design Concept in 10 Minutes describes a process for delivering an elevator pitch equivalent of an interaction architecture document for your next marketing campaign. Sounds fancy right? Hell yeah! It’s fancy and agile and nimble and perfect for napkin design.
5. 7×7 – The New Off-Road Landing Page Vehicle
I spent 7 days rambling on the number 7 which produced our 7 Days to a Better Landing Page series. It covered a lot of ground (to be perfectly honest – it was a lot more work that I had anticipated), and helped connect landing page fundamentals with other real-world marketing concepts. It also got me out of the house for a field trip which ended with fish ‘n’ chips. That’s cool enough in itself, but if you want the full skinny, here’s the breakdown:
- Day 1: The 7 Elements of a Winning Landing Page
- Day 2: 7 Landing Page Metaphors in the Real World
- Day 3: 7 Types of Landing Page
- Day 4: 7 Carrots For Lead Gen Landing Page Success
- Day 5: 7 Guaranteed Ways to Make Your Customers Leave
- Day 6: 7 Benefits of Using Landing Pages
- Day 7: 7 Easy Exercises to Boost Your Landing Page Health
6. Landing Pages = Lower CPA: The Proof
In our second post in the Conversion Economics series we uncovered the impacts of spending a proportion of your marketing budget on landing pages. The post, titled Conversion Economics – Finding Your CPA Sweet Spot uncovered that spend approximately 30% of your marketing budget on landing pages vs. traffic can reduce your Cost Per Acquisition significantly.
7. Landing Page Makeovers
We also kicked off a short series of free landing page makeovers. First up was a page from foreign language school LeTutor from Phoenix. There are 2 more makeovers coming soon.
Okay, so there is no number 8. I just got really, really tired of using the number 7, 7 days in a row, with 7 points in each. And so I’m going to ad-lib a little and just make a wee statement for you:
“Landing Pages Rule.”
Convinced? I think you probably are.