Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don't want to eat the mouse, we're just inviting them to play!
Done right, conversion optimization can make all the difference between zooming past your competition and being left in the dust. Read 20 tips from Alex Birkett about how you can use experiments and analysis to discover which customer experiences convert more frequently. Then start implementing.
In a time when people's attention spans are less than that of a goldfish, your content needs to be the juiciest worm in the water. Seems like a whale of a task, right? Let us break it down for you with this easy-to-replicate four-point approach. Hook, line and sinker!
Get fit, save money, learn a new skill... you know what I'm talking about: New Year's resolutions. This year, skip the usual suspects and put "Become a better marketer" at the top of your resolutions list. You're already half-way there with our top marketing podcast picks — plus, you can listen to 'em on the treadmill!
For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. Here are our eight favorite mobile-friendly landing page templates that you can start using right now.
The first annual Call to Action conference took place last week and it was packed with awesome, actionable tips from some of the smartest conversion experts in the world. Here are 10 original A/B testing ideas to help you validate your assumptions and increase conversions.
Email isn't dead, it's just that most of the messages customers receive are irrelevant. Here are 3 data-driven ways to increase email CTRs by making email personal again.
The entire point of social proof on your landing page is to influence your visitor in ways copy alone cannot. But what if you have 0 tweets on a post or page? Or 0 testimonials? Here are 3 ways your landing page social proof can turn your visitors’ perceptions around.