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20 Conversion Optimization Tips for Zooming Past Your Competition Thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Done right, conversion optimization can make all the difference between zooming past your competition and being left in the dust. Read 20 tips from Alex Birkett about how you can use experiments and analysis to discover which customer experiences convert more frequently. Then start implementing.
3 Ways You Could be Unknowingly Wasting Ad Budget Thumbnail

3 Ways You Could be Unknowingly Wasting Ad Budget

A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best paid media managers can fall into traps, spending more than intended without realizing. In today's post, see three ways you might be throwing away your PPC spend and how to ensure you can turn things around with quick fixes.
Influencer Outreach: 5 Pro Tips for Stunning Success Thumbnail

Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.
Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible Thumbnail

Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

How do you create high-converting ecommerce landing pages that drive signups, subscriptions and sales? You don’t reinvent the wheel. Instead, you take a detailed look at the existing good, bad and shockingly terrible ecommerce landing pages to diagnose exactly where your own pages are succeeding… or failing.
Why We Started Treating Blog Posts Like Campaigns (and You Can Too!) Thumbnail

Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

You’ve read it time and time again: In order for your blog to be successful, you need to publish often. But industry experts are now saying that with blogging, less is more. At Unbounce, we’re taking a new campaign-like approach to blog posts... and it’s paying off. Here’s how we got epic results from just one blog post, and how you can do the same.
How We Run the Unbounce Blog: A Love/Hate Optimization Story Thumbnail

How We Run the Unbounce Blog: A Love/Hate Optimization Story

From working with deadline-challenged contributors to dealing with the quirks of your CMS, blog management can be a helluva challenge. At Unbounce, we have our own challenges (like a Frankenstein-esque pipeline process that Mary Shelley herself would be proud of), and we hope insight into our fumbles and successes will help guide your content marketing forward (plus, keep an eye out for a free download of the pitch framework we use).
9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer) Thumbnail

9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer)

You certainly wouldn’t chill without Netflix, so why would you spend hours on your marketing copy without considering effective design? We’ve curated our top 9 fave design resources (posts, SlideShares, ebooks, etc.) which will not only boost your design knowledge, but also endear you to your designers. Read ‘em all on a at once or bookmark ‘em for later.
How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST] Thumbnail

How One Agency Drove 200% More Sales with Their Facebook Ads [PODCAST]

In this week’s episode of the Call to Action podcast, we talk with Chicago agency Match Node about how they doubled their client's sales – at half their typical ad spend. The secret? A marriage of landing pages and Facebook advertising, optimized for conversions over clicks.
Hiten Shah on the Marriage of Data and Content [PODCAST] Thumbnail

Hiten Shah on the Marriage of Data and Content [PODCAST]

If you're not using hard data to optimize past content and validate future post ideas, then it's time to renew your vows with Google Analytics. In this episode of the Call to Action podcast, Hiten Shah makes the case for why more content folks should spend more time thinking about data, and vice versa.