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Why Your Customer Testimonials Are NOT Working

Customer testimonials are a powerful marketing tool. Learn how you can leverage them correctly to build trust with potential customers, convince them to buy and increase your marketing conversions.

Funnel testing 101: How to optimize your funnels with A/B tests

Discover our top 10 A/B testing metrics that'll help you track and improve the effectiveness of your marketing and landing page experiments.

[How To] Build a Successful Editorial Calendar for Your Blog

An editorial calendar is essentially a virtual "To Do" list. It's a tool of accountability. It's a forum for brainstorming. It's a micro-managers dream come true and let's face it, your blog depends on it.

The 52 Most Interesting Marketing Stats of 2012 [Tweetables]

52 stats showing what happened last year in online marketing. Each one with a bite-sized stat with a Tweetable link. Share them easily on Twitter.

13 best landing page optimization tools to boost conversions

Want more conversions? Check out these great tools to build, test, analyze and optimize your landing page for higher conversions.

Average email marketing conversion rate in 2025 (+ pro tips)

How can you improve your email conversion rate? In this guide, we cover what it is, how to measure it, and share ways to boost your campaigns.

For the Love of Science – 15 Behavioral Marketing Posts You Shouldn’t Miss

Posts are always better when they are backed with facts, numbers and science. So without having to read a lengthy research paper, here are 18 posts where human psychology meets marketing and conversion.

How to increase your ecommerce sales: 22 actionable tips

Find out how to boost your ecommerce sales by improving your product pages, optimizing your checkout process, and more.

8 Ways to Market Your Startup

Startups are the visionaries continue to pursue their dreams despite economic turmoil. But often fail due to poor or no marketing. Learn some cost effective tips here...

12 CRO metrics to track conversion rate optimization performance

Which CRO metrics should you measure the closest to improve your performance and boost conversions? Consider these your starting points.