The 52 Most Interesting Marketing Stats of 2012 [Tweetables]

To round out the year, I found 52 stats (1 for each week) showing online marketing in 2012. Each is a bite-sized stat with a Tweetable link. Share them easily on Twitter – and don’t be afraid to click, it’ll just open Twitter where you can change the tweet if you want.

Just don’t change the stats! :)

Share away…

My top 5?

• People are more likely to survive a plane crash than click a banner ad

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• For every $92 spent acquiring customers, only $1 is spent converting them

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• 38% of consumers abandoned carts when delivery estimates exceeded 7 days

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• If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark

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• Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments

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Conversion Rate Optimization Stats

1. 1. If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
      Source: SEOgadget

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1. 1. 64% of Customers have a strong relationship with a single brand because they shared the same values
      Source: Helpscout

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1. 1. For every $92 spent acquiring customers, only $1 is spent converting them
      Source: Econsultancy

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1. 1. Your CTA and value proposition should smack visitors in the face with obviousness
      Source: Pardot

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1. 1. Ask a question in your CTA’s to encourage clicks
      Source: AdChop

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1. 1. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
      Source: MarketingSherpa

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1. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
   Source: EyeViewDigital

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A/B Testing Stats

8. 8. 44% of companies use split testing software. It should be 100%
      Source: SEOgadget

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8. 8. Only 77% of marketers who test are testing their headlines
      Source: Marketing sherpa

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8. 8. Email Experiment: The best thing to test on your emails is the subject line
      Source: KISSmetrics

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8. 8. For 2 years running, A/B testing is the most used method for improving conversion
      Source: Econsultancy

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8. Be controversial in your tests for more surprising results
   Source: AdChop

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Ecommerce Stats

13. 13. Conversion rates are 105% higher for consumers who interact with ratings & reviews
        Source: Prestige Marketing

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13. 13. Over 50% of ecommerce store visits occur when consumers are logged into Facebook
        Source: Prestige Marketing

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13. 13. 38% of consumers abandoned carts when delivery estimates exceeded 7 days
        Source: ComScore

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13. 67% of carts abandoned according to comScore
    Source: ComScore

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Social Media Stats

17. 17. Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
        Source: Hubspot

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17. 17. Facebook posts that include questions tend to get more comments, but fewer shares and likes
        Source: Hubspot

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17. 17. Facebook comments that include ‘why’ and ‘how’ get the least amount of comments
        Source: Hubspot

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17. 17. 43% of companies admit they have no strategy in place for incorporating social media into demand generation
        Source: Eloqua

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17. 17. 36% of customers rely on search engines to find other local businesses; 1% rely on social media
        Source: Eloqua

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17. 17. Pinterest is already the 3rd most popular social network, and it’s solely based on images
        Source: MDG Advertising

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17. 17. 25.3% of B2B marketers use LinkedIn to reach high profile influencers
        Source: MDG Advertising

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17. 17. If you sell products, include the price in the first image of your post & include it in the #pinterest description
        Source: Socially Sorted

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17. 17. Segmentation is easier on Google+ than the other social networks >> better marketing
        Source: BlueGlass

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17. 17. Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter
        Source: Bloomberg

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17. Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
    Source:
    ComScore

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Pay-Per-Click Stats

28. 28. Sponsored ads on high commercial intent keywords take up 85.2% of above-the-fold pixels
        Source: Wordstream

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28. Google ad CTR on high commercial intent queries are up to 600 times higher than on Facebook
    Source: Wordstream

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Banner Advertising Stats

30. 30. People are more likely to survive a plane crash than click a banner ad
        Source: Prestige Marketing

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30. The average click through rate from banner advertising is 2.1%
    Source: Prestige Marketing

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Content Marketing Stats

32. 32. Interesting content is a top 3 reason people follow brands on social media
        Source: ContentPlus

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32. 32. 70% of consumers prefer getting to know a company via articles rather than ads
        Source: ContentPlus

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32. 32. Articles with images get 94% more views than those without
        Source: MDG Advertising

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32. 32. 400% more indexable pages are produced by blogging
        Source: Hubspot

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32. 32. In just over 2 years, infographic search volumes increased over 800%
        Source: Neo Mammalian Studios

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32. 32. Visuals are processed 60,000x faster in the brain than text
        Source: Neo Mammalian Studios

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32. 32. Publishers who use infographics grow in traffic an average of 12% more than those that don’t
        Source: Neo Mammalian Studios

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32. The amount of money spent on company blogs and social media had doubled in the last year
    Source: Pamorama

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Email Marketing Stats

40. 40. Email Experiment: Try testing ‘rich-text’ vs ‘plain-text’ for higher conversions.
        Source: KISSmetrics

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40. 40. 18% of U.S. online consumers say they never open email from companies
        Source: Litmusg

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40. 40. 54% of people said they unsubscribed because emails came too frequently
        Source: Litmusg

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40. 40. 64% of decision-makers read their email via mobile devices
        Source: TopRankBlog

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40. 40. Consumers who receive email marketing spend 83% more when shopping
        Source: iContact

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40. Average return on email marketing investment: $44.25 for every dollar spent
    Source: iContact

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Lead Gen Stats

46. 46. 57.4% of B2B businesses say SEO has the biggest impact on lead gen goals
        Source: MDG Advertising

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46. 46. 79% of marketing leads never convert into sales
        Source: Unbounce

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46. 46. 85% of people would rather provide an email for an ebook vs. paying with a tweet
        Source: Unbounce

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46. 46. Companies that use Twitter get 2x the number of leads per month
        Source: Inside View

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46. 46. Companies who have an active blog report that they get 67% more leads
        Source: Inside View

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46. 46. Only about 30% of webinar registrants bother showing up
        Source: Unbounce

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46. Inbound marketing costs 62% less per lead than outbound marketing
    Source: Pamorama

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— Oli Gardner