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The 4-Hour Website Optimization Challenge: What Would the Experts Do? Thumbnail

The 4-Hour Website Optimization Challenge: What Would the Experts Do?

There are no hacks when it comes to conversion rate optimization. No shortcuts. Just hard work and continuous testing, analyzing and iterating. But few of us have the time to plan and execute a proper strategy — even if we do have the necessary skills and resources in place. So we asked the experts: Is it possible to generate a sustainable lift for a website in just a few hours? Their answers might surprise and inspire you.
Is Egocentric Copy Alienating Your Prospects? Thumbnail

Is Egocentric Copy Alienating Your Prospects?

Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.
Why Your AdWords Competitors Are Making More Money Than You Thumbnail

Why Your AdWords Competitors Are Making More Money Than You

Does it sometimes feel like everyone is making that green but you? Maybe it's because they are. And maybe it's because you aren't. Whether you’re trying to generate leads or make ecommerce sales, there’s an AdWords competitor who’s able to spend more than you to acquire new business. And more spend equals more revenue, right? Well, not exactly. In fact, a fresh perspective on your Adwords approach can maximize a modest budget. Ka-ching!
6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers Thumbnail

6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers

Do you stay up at night wondering how to boost your social shares? Are you tired of so-called experts telling you how to improve your content, but without any data to back it up? Don't worry, this isn't another one of those infomercial-esque posts with all the hype and none of the follow-through (we're looking at you, Shake Weight). This is data-driven advice based on real-life social share counts from top marketing blog posts. Whether your content strategy is non-existent or just lacking, these no-gimmick tips will get you results, shipping included.
Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO] Thumbnail

Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
A 34-Point Checklist for Creating a Case Study that Converts Thumbnail

A 34-Point Checklist for Creating a Case Study that Converts

Turning prospects into paying customers is a tricky task, but a well crafted case study can help. By showing your prospects that you led another customer to a solution that changed their business for the better, you can ease opt-in anxiety. Sound like something you wanna do, but not sure where to start? Don't freak — we got you covered.