There’s a lot of great marketing content on Twitter, but sometimes it can all be a bit… much. Especially when people are only tweeting links to their own articles and other mindless marketing drivel that sounds like it was written by an algorithm.
It seems like such a ridiculous thing to be nostalgic for, but it’s refreshing to be scrolling through Twitter and find a tweet that actually reads like it was written by a human.
So here’s 15 Twitter accounts that won’t just bring some marketing insight to your feed – they’ll bring humor and a much-needed human touch, too.
1. Shane Snow (@shanesnow) – Co-Founder, Contently
Contently has been changing the content marketing game ever since they appeared on the scene, treating it with a seriousness typically reserved for journalism not centered around selling products. A lot of that can likely be attributed to co-founder Shane Snow’s’s background in journalism; he’s written about technology for WIRED, Fast Company and others.
— shanesnow (@shanesnow) December 7, 2015
2. Rand Fishkin (@randfish) – Founder, Moz
While Rand is best known for being the genius behind the definitive SEO resource, Moz, he’s also a master marketer that frequently surfaces great content on all things digital – along with sharp insights on politics, feminism and world issues.
— Rand Fishkin (@randfish) December 9, 2015
3. Max Temkin (@maxtemkin) – Co-Creator, Cards Against Humanity
A graphic designer by trade who broke into the world of game design with the modest launch of a card game on Kickstarter: Cards Against Humanity, now the best-selling game on Amazon. Max tweets a lot of jokes, but also genuine insights on design (like this piece on rapid prototyping) and the case studies of their various, bizarre Black Friday campaigns.
— Max Temkin (@MaxTemkin) December 4, 2015
4. Kristen Craft (@thecrafty) – Director of Business Development, Wistia
Video marketing isn’t just about creating great content; it’s about nurturing the community around that content. Fittingly, as director of business development at the world’s foremost video marketing platform, Kristen shares tons of great tweets around the importance of community in B2B marketing.
— Kristen Craft (@thecrafty) December 17, 2015
5. Drunk PPC Girl (@drunkppcgirl) – Drunk PPC Girl, Drunk PPC Girl
Drunk PPC girl. ‘Nuff said.
— Drunk PPC Girl (@drunkppcgirl) June 11, 2015
Gotta find my smart PPC boyfriend by remarketing to 25-35 yr old males working in marketing & demanding them to LOVE ME. #mr&mrsdrunkppcgirl
— Drunk PPC Girl (@drunkppcgirl) March 10, 2015
6. Larry Kim (@larrykim) – Founder, WordStream
More than just a master of pay-per-click marketing, Larry Kim tweets the best of everything digital marketing, often tweeting upwards of fifty times a day. But unlike plenty of other Twitter accounts, it never comes across as spammy. Plus, Larry frequently adds his own commentary to what he links, typically laden with emoji. ?
The best landing page optimizations help you not only convert more, but build a better business. ???
— Larry Kim (@larrykim) December 17, 2015
7. Denny’s Diner (@DennysDiner)
Okay, bear with me. Denny’s official Twitter account engages in a subversive, extremely bizarre form of humor that is seemingly only tangentially related to what Denny’s actually sells. But that’s all part of agency Erwin Penland’s mission: “We want people to love the brand and to make them hungry.” You be the judge:
jealous of how super comfortable eggs look when they're tucked into their cartons
— Denny's (@DennysDiner) November 15, 2015
Do you love? Are you hungry?
8. AdWeak (@adweak)
AdWeak is, according to its own bio, “The world’s leading source for fake marketing news.” They publish scathing tweets multiple times per day, about agencies (and their clients), social media marketing and #content.
BREAKING: Page In Presentation With Handful Of Social Media Logos Clearly Demonstrates Agency's Vast Social Expertise
— ADWEAK (@adweak) December 14, 2015
BREAKING: Marketers Announce Plan To Just Continue To Talk About Wanting To Do Engaging Content Throughout 2016
— ADWEAK (@adweak) December 9, 2015
9. Jonathon Colman (@jcolman) – UX + Content Strategy, Facebook
If you’re handling user experience and content strategy for a service with over a billion monthly active users, you’re probably pretty great at both. Jonathon Colman of Facebook tweets great thoughts on product design, technology and how great Seattle is. (It’s pretty great!)
Don't write to create a masterpiece. Write to learn.
— Jonathon Colman (@jcolman) August 30, 2015
10. Nathalie Nahai (@NathalieNahai), web psychologist
Nathalie tweets plenty about applying a scientific approach to how we handle day-to-day situations – like Christmas shopping – but also on how data can lead us down the wrong road. In her talk at Call to Action Conference, she spoke on how deceitful design practices known as “dark patterns” are actually eroding trust between businesses and customers.
If you run a startup, here's an interesting read on how you could be leveraging behavioural economics: https://t.co/XKiLfTTLCQ
— Nathalie Nahai (@NathalieNahai) December 16, 2015
11. Talia Wolf (@taliagw) – Founder, Conversioner
As one of the world’s foremost experts on emotional targeting in conversion optimization, Talia is all about finding out what makes consumers tick. And her Twitter account will bring you one step closer to finding out, too.
— Talia Wolf (@TaliaGw) December 7, 2015
12. Luke Wroblewski (@lukew) – Photos & Streams Product Director, Google
A product design expert with over 20 years of experience, along with nearly over 2,000 articles and 3 books to his name, Luke is the user experience expert you want in your feed. Most of his tweets are self-authored and full of genuine insight, particularly in the world of mobile design.
Don't ever say you don't have choices on mobile. pic.twitter.com/Atu3Ogi58j
— Luke Wroblewski (@lukew) April 23, 2015
13. Jimmy Daly (@jimmy_daly) – Editor, Vero
Jimmy Daly is the editor over at Vero – but he also writes The Swipe File, a weekly newsletter that blends marketing inspiration with life inspiration. Follow for wisdom on content and email marketing, copywriting… and general tips on how to chill out.
Content is an insider term. No readers are looking for content.
— Jimmy Daly (@jimmy_daly) August 18, 2015
14. Joanna Wiebe (@copyhackers) – Founder, CopyHackers
When it comes to copywriting for conversion, there’s perhaps no one with the breadth of knowledge of Joanna Wiebe. Follow her for a pretty much near-constant stream of writing wisdom and learn how to inject some personality into your copy without killing your conversions.
just published! the "pick a fight" principle for copywriting: https://t.co/NGMv516tzc
— Joanna Wiebe (@copyhackers) December 9, 2015
15. Bored Elon Musk (@BoredElonMusk)
Bored Elon Musk is a “futuristic hyper-parody” account that explores what Tesla and Space-X mastermind Elon Musk might invent in his downtime.
Large digital billboards in every major city that scroll names of people who have not donated to Wikipedia yet.
— Bored Elon Musk (@BoredElonMusk) December 3, 2015
People Who Will Ask Questions At The End Of A Panel To Avoid Awkward Silences as a Service.
— Bored Elon Musk (@BoredElonMusk) November 12, 2015
Software that blocks all employees from making slide decks in 4:3 format instead of 16:9 because it's not 2004.
— Bored Elon Musk (@BoredElonMusk) June 30, 2015
Out with the old and in with the new
The holidays are a perfect time to audit your Twitter account to find tweeters who are just not adding value to your feed.
So get rid of some of the dead weight to make room for a lil’ delight.
Over to you. Whether they’re educational, interesting, or both, who are your top-tier Twitter followers? Let us know in the comments!