AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]

Adwords optimization workouts
Ready, set, grow. Image by Ryan McGuire via The Stocks.

Have you ever heard about the 10,000 hour rule?

It’s a rule that Malcolm Gladwell coined that says in order to be really good at something, you have to put in 10,000 hours of deliberate practice.

I don’t know about you, but as a lifelong student of PPC marketing, I feel exhausted just thinking about that.

Good thing the 10,000 rule is a myth. You don’t have to spend more time to be really good at something.

You just need to know your goals and what gets you there the fastest. Think of it in terms of fitness: If you’re looking to drop a few pounds, you’re not going to stock up on gainers and up your chicken breast intake to eight a day, Thor-style — you’re going to research the fastest way to slim down.

So when it comes to AdWords and the power of landing pages, wouldn’t it be great to know exactly what to do on a weekly basis to get closer to your goals?

Whether you’re looking to lower costs, increase volume or just maintain, KlientBoost and Unbounce have created three 10-minute AdWords optimization workouts that help you do just that.

Just don’t try to print these posters to hang on your wall ;)

The Slimmer

Is your AdWords account eating up your ad budget?

Put it on a diet and kick it into high-gear with this wallet-friendly AdWords workout.


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The Maintainer

They say the hardest part of weight loss is keeping it off. Same goes for maintaining a healthy AdWords account.

Steer clear of the temptation to slack off. Stick to this low-maintenance AdWords regimen — just 10 minutes a week keeps your campaigns running smoothly!


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The Bulker

So your AdWords are performing well, are they? Awesome news!

But now’s not the time get lazy. Instead, pump up your efforts with this butt-kicking AdWords management workout.


Embed this gifographic on your site (copy and paste the code).

These gifographics were originally posted on KlientBoost and were republished with permission.

About Johnathan Dane
Johnathan Dane is the founder of KlientBoost, a California-based PPC agency that's on a mission to grow companies. He's been interviewed by Google and has a German Shorthaired Pointer named Tanner. Connect with him on Twitter.
» More blog posts by Johnathan Dane


  1. Sam

    Great List..Thanks Johnathan

  2. Daniel Vardi

    Nice list, but the time thing pretty deceiving.
    It may take some of them a minute to implement, but downloading, looking at the data, make decisions, upload and checking you didn’t messed up should take you a bit longer. Someone should write a disclaimer on this, no?

    • Johnathan Dane

      Hey Daniel :)

      Great point.

      Just like any workout, doing it for the first time will take longer than expected. We’ve found that you can actually achieve a lot of these points in less time.

      It comes down to the size of your account as well. But a lot of these optimizations can be semi-automated with what’s mentioned.

  3. Aaron Orendorff

    OM to the flippin’ G … those are amazing! Who designed them?

    On the non-aesthetic front, the slimmer was esp. helpful. Great post.

  4. Oscar Nava

    I had never seen gifographic. Great idea!!!!

  5. Tom Hunt

    Nice gifographics! Love them. It’s my first time seeing another content value sharing like these. Great idea here Jonathan! worth tryin out to. :)

    Thanks for sharing this post. Will definitely share this!

  6. puya

    Wish this was available to download.

  7. linda

    This is AWESOME!!!

  8. Tenzing

    As an AW beginner I found this very helpful, thanks. Btw how much time did it take to make this, it’s beautiful :)

  9. Lucart

    Very nicely , I had printed and hung on the wall :)

  10. Steve

    Excellent post Johnathan. Very neatly organized. Very similar to what I do now but with a few added tips. Going to bookmark and implement into my ad mgmt strategy!

  11. Dade

    This is the first time I have seen a #gifographics. I have to say, it is #TotallyAwesome.

  12. Carlos Rivera

    Words can’t explain how awesome this infographic is (both professionally and aesthetically). Great job!


    Great Information
    I think,it will be solved my problem