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Every marketer's purpose is to maximize their return on investment. The best way to achieve this is through conversion rate optimization. Learn how with 5 conversion concepts to make your pages more focused, persuasive & successful.

When it comes to designing for conversions, you shouldn't just stop at your landing pages or your website. Your blog, with the right design, can lead to conversions as well. Here are 7 that do it well.

People tend to behave in irrationally in a predictable fashion. Find out how a made up product increased conversions by 233% using this theory, and how you can try this tactic in your next test.

CRO shan't be ignored. It's one of the most effective ways a web based business can grow profits. Read 16 new posts on conversion optimization to help you on your way.