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  • Why Do Infographics Make Great Marketing Tools? [Infographic]

    In our “Ultimate Guide to Marketing With Infographics” we covered all the ways you can leverage them to extend their reach (rather than letting them simply appear once in a blog post and fade away).

    It covered:

    • Creation vs. curation
    • Researching data sources
    • Embed codes for easy sharing
    • Virality using social recycling via a landing page
    • Making them Pinnable with Pinterest
    • A PDF and much more…

    Today we’ll dig into the stats behind why infographics are so effective as a marketing tool. As you’ll notice from the graphic above, people are searching for infographics like crazy! An 800% increase in searches on Google in just the last two years.

    And if you read on, you’ll see a lot of crazy stats about how the human brain and our eyes perceive imagery and the affect it has on how we interact with content.

    Oh, and there are some nice tweetable stats taken from the infographic at the end of the post, ready and waiting for you (you’ll be able to change what they say before tweeting them too).

    Why-do-infographics-make-great-marketing-tools-560

    Tweetable Stats

    Share these quotes on Twitter so people know you’re smart:

    • Publishers who use infographics grow in traffic an average of 12% more than those that don’t
      » Tweet This «
    • In just over 2 years, infographic search volumes increased over 800%
      » Tweet This «
    • 99% of all sensory information is filtered out by the brain almost immediately
      » Tweet This «
    • Visuals are processed 60,000x faster in the brain than text
      » Tweet This «
    • 65% of the population are visual learners
      » Tweet This «

    — Oli Gardner


    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner