In our “Ultimate Guide to Marketing With Infographics” we covered all the ways you can leverage them to extend their reach (rather than letting them simply appear once in a blog post and fade away).
It covered:
- Creation vs. curation
- Researching data sources
- Embed codes for easy sharing
- Virality using social recycling via a landing page
- Making them Pinnable with Pinterest
- A PDF and much more…
Today we’ll dig into the stats behind why infographics are so effective as a marketing tool. As you’ll notice from the graphic above, people are searching for infographics like crazy! An 800% increase in searches on Google in just the last two years.
And if you read on, you’ll see a lot of crazy stats about how the human brain and our eyes perceive imagery and the affect it has on how we interact with content.
Oh, and there are some nice tweetable stats taken from the infographic at the end of the post, ready and waiting for you (you’ll be able to change what they say before tweeting them too).
Tweetable Stats
Share these quotes on Twitter so people know you’re smart:
- Publishers who use infographics grow in traffic an average of 12% more than those that don’t
» Tweet This « - In just over 2 years, infographic search volumes increased over 800%
» Tweet This « - 99% of all sensory information is filtered out by the brain almost immediately
» Tweet This « - Visuals are processed 60,000x faster in the brain than text
» Tweet This « - 65% of the population are visual learners
» Tweet This «
Comments:
Michiel
Very nice infographic which we can use in convincing our customers to start using image more than text. Or as shown above: text as a subjective informational add onto the image.
Thanks for sharing!
KR, Michiel
Why Do Infographics Make Great Marketing Tools? [Infographic] | Unbounce « National-Express2011
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Sydney Graham
Great points and awesome stats! Infographics are so popular now more than ever! I think more B2B marketers should invest in creating and using infographics as well. We wrote a blog post about it and would love to know your thoughts if you get a second!
Danny Ashton
Thanks for including our infographic.. we are a big fan of the unbounce service and your many infographics so this means a lot.
Oli Gardner
Thank *you* Danny – it was a great infographic.
Luke Henry
WOW…this infographic on infographics is awesome. The stats blew my mind. I knew they where a popular form of content marketing but man, this was shocking. I really enjoyed the part about visual vs textual processing, that really opened my eyes and made a lot of sense.
Nice work!!
Oli Gardner
Thanks Luke.
inMotion marketing
Verrrry useful arguments here not just for infographics, but any kind of data visualizations in marketing.
Fresh Pressed: 10/12/2012 | CopyPressed
[…] Why Do Infographics Make Great Marketing Tools? [Infographic] […]
Infoway LLC
Thought-provoking. Thank you so much, Oli ! You hit the nail on the head. A lot of psychology goes into marketing, and into advertising your business. And if your advertising ideas includes infographics , then there are high chance of converting your website visitors to genuine customers.
Especially most Ecommerce site have groups or categories of products. Infographics here,wisely used to grab the customers attention and further explain the category in terms of product group application and advantages. I really enjoyed the part “about the difference in ways in which brain processes images & text”
Michael at LiveCasino.co.uk
Brilliant. We released an infographic on gambling data comparing men and women’s behavioral patterns. And it worked a treat, our blog got more hits than ever, and we’ve retained higher traffic since.
Great infographic, great post!
Mark Smiciklas
Hi Oli – Thanks for including me in your infographic…feels a bit strange to see my mug embedded in there :)
I thought your readers might also dig the Facebook page that supports the book you referenced. Those that are interested in another resource can check it out here: https://www.facebook.com/powerofinfographics
Todd Mumford
Hi Oli – perfect infographic to describe infographics!
However, are we sure infographics are not just a phase? I wonder if they might lose popularity if Google begins to tout them as an unnatural link type – which is one of the reasons they have blossomed in terms of popularity.
Thoughts?
Oli Gardner
Hard to say really – I’m sure they will either evolve into a different style – or become interactive – and yes – they may well be a phase, but they certainly don’t seem to be losing any steam – especially if you look at the stats about search growth.
Google could definitely have an effect, but I’m not to sure of the logistics there – and I wonder how much they weigh the usefulness of content that is so greatly searched for.
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Sean
I referenced your post today on my Facebook business page to convince my network of the value of infographics. Its becoming a niche Interest, very hot right now for sure. Nice work, thank you, and best to you.
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[…] Don’t be shy about using infographics that help back up your content or claims. Infographics generate far better results compared to simply stating a statistical fact and including a link to the source. According to one study, in fact, the human brain processes visuals 60,000 times faster than plain text. This information, in fact, was taken from an infographic, which you can check out here. […]
20 Statistics About Visual Contents in 2016 – Andelo
[…] 1. The search volume for “infographic” has increased 800% in just 2 years. (Source) […]
infographics
I have seen myself how traffic increated by 800% with infographics
How to Grow Your Website Traffic with Infographics - The Enterprise Academy
[…] web users searching for infographics has exploded over the past few years. Between 2012 and 2014, demand for infographics increased by 800%, and there’s little reason to suspect that the web’s appetite for them has dropped […]
Stephen Andelo
also read this! http://andelo.com.au/5-reasons-visual-content-digital-marketing/
The Content Marketing Funnel: When to Use Different Types of Content - Ridgeline
[…] Image Source […]
Marketer Must Know – Andelo
[…] search volume for “infographic??? has increased 800% in just 2 years. (Source) Share […]
6 Proven Tactics to Get More SEO Traffic to Your Website Today - CyberNaira
[…] population who are the visual learner and the rise for the search query “infographics” — 800% in the last two years you might want to include infographics in your content marketing […]
One Trick to Maintain (and Win!) Email Subscribers - Seo Land
[…] or might not translate well in email, remember that people seek out infographics all the time – 800% more than they did in 2012! Infographics are also way easier than long form writing or creating a video, […]
How To Squeze Tons More Traffic And Conversions From Your Content | Hardenbrook
[…] are proven to boost traffic. A post by Neil Patel, reveals how he generated over 2 million visitors and 41,000 […]
4 Tools for Creating Posters & Classroom Resources - The P.E Geek
[…] to your students? How about turning it into an infographic? In a little over two years, infographic search volumes increased over 800 percent. They’re a super powerful way to showcase help people digest information, but not everyone […]
Top 5 Marketing Trends For Job Seekers
[…] Did you know that infographic search volumes increased over 800% in two years? (Source: Unbounce) […]
What is Infographic and How to Double your Traffic with Infographics | kiwi
[…] to understand, and interesting to read. Nowadays infographics are ruling the internet. According to Unbounce, the demand for infographics has increased by 800% in the last two […]
How We Kickstarted Our Email Marketing – With an Open Rate of >40%
[…] fact: Visuals are processed 60,000 times faster in the brain than text (Unbounce). I’m sure you know the effect from your own experience: You’re much faster at grasping […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months | SEO NYC
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – SEO NYC & Digital Marketing
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months | SEO Focus
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content material Advertising Techniques Will Give You 142% Extra Visitors in Six Months – Seaco Pan
[…] here are a few more stats that show the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months - WebistOtle
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months | Jessica Evie's Blog
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – leatroachez
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – leatroachez
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months | KYEAN.org
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – Marketing News Source
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months - Wall ExpoChina
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months |
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months — George Tampakas
[…] are a few more stats that prove the traffic-generating potential of […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – The Blog Box
[…] are a few more stats that prove the traffic-generating potential of […]
Know people | Chantelle Woodward: ADMP
[…] O.2012.Why Do Infographics Make Great Marketing Tools? [Infographic](online). Available at: http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/%5BAccessed […]
Why Digital Marketing is taking over in terms of popularity and success. - targetUonline
[…] The demand for Infographics increased 800% last year (Unbounce). […]
Data Visualization Is Mission Critical in Terms of Communicating Effectively to Your Audience - Big Data Week Blog
[…] no wonder why the use of Infographics has increased an astounding 800% in the last two years alone according to Unbounce. They don’t just work in terms of data visualization, they work relentlessly well in any […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months | DolarAGC
[…] are a few more stats that prove the traffic-generating potential of […]
Do infographics work?
[…] get noticed. In fact, they are 30% more likely to be read than a pure text article, while people process visual information 60,000 …. Important as our attention spans […]
These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months – Varys
[…] are a few more stats that prove the traffic-generating potential of […]
Data Visualization: Communicating Effectively With Your Audience - Notebook
[…] wonder why the use of infographics has increased an astounding 800% in the last two years alone, according to Unbounce. They don’t just work in terms of data visualization – they work incredibly […]
Sandeep Sitoke
Infographics are the best tools if you want high authority backlink for your website. Thanks for share.
Sandeep Sitoke
Reading your blog second time is amazing feeling. Hope you will give more article like this.