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Beating Banner Blindness [PODCAST] Thumbnail

Beating Banner Blindness [PODCAST]

In this episode of the Call to Action podcast, we discuss the reasoning behind why we've restructured our AdWords account into country-specific campaigns. Then, we break down everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.
What It Really Takes to Get a 10/10 Facebook Ads Relevance Score Thumbnail

What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.
Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns Thumbnail

Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns

A classic strategy when marketing B2B software is to capture leads through content or events, and nurture them into paying customers. But some of your prospects are ready to start using your product right now. Can your landing page persuade them to take the plunge? We tore down the landing pages for six different SaaS products to find out what makes them great… and not-so-great.