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20 Conversion Optimization Tips for Zooming Past Your Competition Thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Done right, conversion optimization can make all the difference between zooming past your competition and being left in the dust. Read 20 tips from Alex Birkett about how you can use experiments and analysis to discover which customer experiences convert more frequently. Then start implementing.
3 Ways You Could be Unknowingly Wasting Ad Budget Thumbnail

3 Ways You Could be Unknowingly Wasting Ad Budget

A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best paid media managers can fall into traps, spending more than intended without realizing. In today's post, see three ways you might be throwing away your PPC spend and how to ensure you can turn things around with quick fixes.
7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize Thumbnail

7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

How many emails do you receive in a day? And how many of those do you actually read? Did you answer, “Probably very few”? Us too — and likely your prospects. Every email you send needs to stand out from the sea of lesser emails, or people simply won’t read it. Which is why we’re arming you with some of Unbounce’s top-performing marketing emails and subject lines to copy, paste and customize.
Why We Started Treating Blog Posts Like Campaigns (and You Can Too!) Thumbnail

Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

You’ve read it time and time again: In order for your blog to be successful, you need to publish often. But industry experts are now saying that with blogging, less is more. At Unbounce, we’re taking a new campaign-like approach to blog posts... and it’s paying off. Here’s how we got epic results from just one blog post, and how you can do the same.
Modern-Day Da Vinci: How Great Content Merges Science and Creativity Thumbnail

Modern-Day Da Vinci: How Great Content Merges Science and Creativity

Good content requires you to be a modern-day Renaissance (wo)man. Once you use science to analyze past content and creativity to improve your ideas, you should turn back to science to measure and iterate. If that sounds like a tall order, here's a straightforward three-step methodology that'll make you feel like Da Vinci.
How We Run the Unbounce Blog: A Love/Hate Optimization Story Thumbnail

How We Run the Unbounce Blog: A Love/Hate Optimization Story

From working with deadline-challenged contributors to dealing with the quirks of your CMS, blog management can be a helluva challenge. At Unbounce, we have our own challenges (like a Frankenstein-esque pipeline process that Mary Shelley herself would be proud of), and we hope insight into our fumbles and successes will help guide your content marketing forward (plus, keep an eye out for a free download of the pitch framework we use).
3 Heavy-Hitting Conference Talks About Copywriting Thumbnail

3 Heavy-Hitting Conference Talks About Copywriting

The stakes are high in today’s world of mass email marketing, PPC and content marketing. If you don’t have the skills required to write truly over-the-top compelling copy, you’re one, two, three… OUT. However, these three must-see conference videos — featuring Joanna Weibe, Demian Farnworth, Amy Harrison and Unbounce’s own Michael Aagaard — might be just what you need to make it to the copywriting big leagues.
9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer) Thumbnail

9 Design Resources to Improve Your Campaigns (And Your Relationship with Your Designer)

You certainly wouldn’t chill without Netflix, so why would you spend hours on your marketing copy without considering effective design? We’ve curated our top 9 fave design resources (posts, SlideShares, ebooks, etc.) which will not only boost your design knowledge, but also endear you to your designers. Read ‘em all on a at once or bookmark ‘em for later.