4 Ways to Stop Your Landing Pages from Being a Giant Fail
Learn the basic of making your landing pages more conversion centric in these 4 simple steps, that focus on your copy, CTA, headline and social proof.
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HOW TO: Create a Landing Page Design Concept in 10 Minutes
It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcoming … Continued
Top 10 Articles By Mr. Landing Page
Over the last year Oli has shared his insights and thoughts, his metaphors and humor, and his uncanny ability to make even the most boring topic fairly relevant. So, in honor of Mr. Landing Pages’ birthday (Jan. 14) we are reviewing his best Unbounce posts of the past year.
Email Marketing: 5 Tactics to Generate and Nurture More Leads
Email campaigns are a great tool for nurturing new leads. Here are five ways to improve your email marketing for lead generation.
Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)
How can you use AI copywriting tools in your marketing to save time and increase conversions? Here’s what you need to know to get started.
How to Win the “SEO vs. PPC” Debate
Can you believe some marketers are still debating SEO vs. PPC? Andrew Miller unpacks both "sides" to help you decide how to prioritize your digital marketing efforts.
How to Build Empathy Into Your Landing Pages During COVID-19
There’s never been a better time to stretch your empathy muscle. In today's post, Directive's Liam Barnes talks about how you can build it into your landing page copy and design.
Conversion Psychology #1: Why Stealing Grapes is Good for Your Form Conversions [Case Study]
If you've ever shopped for fruit, then you've either "done it" ... "thought about doing it" ... or "watched someone else doing it". I'm talking about grape theft, the psychology of which can be applied to improve the conversion rate of your lead capture forms.
How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages
Ecommerce companies need quick launches and precise targeting—all while staying on brand. Here's how Packlane gets it done with customized landing pages.
3 Invaluable CRO Resources You May Be Missing – No Fancy Tools Required
People in your own company can tell you what customers want to know about your product and your services. You may be surprised with their answers, but always remember: how you see your product/service may be different to how your market sees them.