The 2011 Conversion-Fest Blogging Contest

Welcome to the 2011 Conversion Fest Leaderboard! Here you’ll be able to track the daily progress of each blogger as they progress through the 2 rounds of voting and try to win the 3 iPad2’s that are up for grabs. Vote for your favourites by “retweeting” and “Like’ing” on Facebook.

Check the bottom of the page for 3 important details:

  1. How the contest is scored
  2. How contestants can market their posts
  3. The original SlideDeck which contains full contest details

Good luck to all the conversion heroes that have entered the contest…!

I will be updating the social scoring daily at around midnight PST, so be sure to keep checking back.


6 New Contest Prize Sponsors

Conversion Fest just got 6x more exciting. We’ve teamed up with 6 of the coolest companies around who’ve each thrown some extra prizes into the contest – for the TOP 5 bloggers. Full details can be found in the contest prize partner section at the bottom of the page.

Contest Leaderboard

Position Photo Author & Topic Date Published Social Scoring
(updated daily)
Judges Scoring Total Score
        Social Total Originality Creativity Writing Style X-Factor  
1 Kristi Hines
@kikolani
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
August 2
Social scoring ends Aug 15th
1,125 542 262 1,929 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
2,229
2 Angie Schottmuller
@ASchottmuller
10 Ways to Use QR Codes for Better Conversion Rates
July 26
Social scoring ends Aug 8th
844
(inc 24 tweets that got lost when WordPress messed up)
308 98 1,250 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
1,550
3 Yomar Lopez
@yogizilla
The Adaptive SEO Approach (And How To Get More Conversions)
August 16
Social scoring ends Aug 29th
434 302 232 966 Oli: 20
Rick: 20
Oli: 25
Rick: 20
Oli: 20
Rick: 20
Oli: 75
Rick: 60
1,231
4 Jen Gordon
@ItsJenGordon
8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate
August 4
Social scoring ends Aug 17th
479 379 38 896 Oli: 20
Rick: 20
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
1,186
5 Michael King
@IPullRank
The Cat in The Hat Teaches SEO
July 28
Social scoring ends Aug 10th
443 83 62 588 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 20
Rick: 25
Oli: 75
Rick: 75
883
6 Anna Sawyer
@AnnaFSawyer
More Conversions Than a Kool-Aid Cult: Using Mind Control to Boost Your Lead Gen Conversion Rate!
August 10
Social scoring ends Aug 23rd
178 45 36 259 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 20
Oli: 75
Rick: 75
573
7 Samir Soriano
@SamirSoriano
Forget About The Conversions: Give Value to Get Value
August 3
Social scoring ends Aug 16th
129 217 12 358 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 20
Rick: 20
Oli: 45
Rick: 45
538
8 Justin Brooke
@JustinBrooke
7 Proven Ways To Increase Your Email Open & Click-Thru Rates
August 8
Social scoring ends Aug 21st
225 86 64 375 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 30
Rick: 30
530
9 John Ekman
@Conversionista
Why über-Optimised SEO Titles Kill Click-Through & Conversion Rates
August 15
Social scoring ends Aug 28th
150 47 52 249 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 45
Rick: 45
454
10 Naomi Niles
@NaomiNiles
How to Have a Gorgeous Website Design AND Great Conversion Rates at the Same Time
July 27
Social scoring ends Aug 9th
189 29 34 252 Oli: 20
Rick: 20
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 30
Rick: 30
452
11 Ryan Kelly
@pearanalytics
How To Set Up and Track Keyword Origination from Multiple Sources in Salesforce
August 9
Social scoring ends Aug 22nd
107 10 18 135 Oli: 25
Rick: 25
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 60
Rick: 60
385
12 Garry Lee
@GarryLee316
Using Behavioural Email to Re-Engage and Convert Your Customers
August 12
Social scoring ends Aug 25th
140 12 8 160 Oli: 20
Rick: 25
Oli: 20
Rick: 15
Oli: 15
Rick: 20
Oli: 45
Rick: 45
365
13 Dave Gallant
@DaveRGallant
5 Ways to Get Your Client To Say “Yes” to Conversion Forms
August 18
Social scoring ends Aug 31st
148 47 26 221 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 15
Oli: 30
Rick: 30
381
14 James St. John
@stjohnmarketing
Swinging for the Fences: Turning Singles Into Home Runs With Retention Marketing
July 29
Social scoring ends Aug 11th
149 50 18 217 Oli: 20
Rick: 25
Oli: 10
Rick: 10
Oli: 10
Rick: 10
Oli: 30
Rick: 30
362
15 Stephen Croome
@FirstConversion
The money has been spent, what now? 5 steps to iterate content development for results: Research, Community, Media and Latent Dirichlet Allocation (LDA) … and interns
August 23
Social scoring ends Sep 5th
85 5 26 116 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 20
Oli: 45
Rick: 45
311
16 Jessica Eballar
@Bill4Time
3 Invaluable CRO Resources You May Be Missing – No Fancy Tools Required
August 22
Social scoring ends Sep 4th
97 22 8 127 Oli: 15
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 20
Oli: 30
Rick: 30
287
17 Aaron Bradley
@aaranged
Bad Landing Pages? No Landing pages? Then Do Something About It!
August 19
Social scoring ends Sep 1st
122 5 4 131 Oli: 15
Rick: 20
Oli: 20
Rick: 15
Oli: 25
Rick: 25
Oli: 15
Rick: 15
281
18 Igor Belogolovsky
@CleverZebo
5 Ways to Screw Up Your A/B Test
August 1
Social scoring ends Aug 14th
100 22 10 132 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 15
Rick: 15
277
19 Stephan Wiedner
@noomii
The Non-Designer’s Swiss Army Knife of Free Tools to Make Sweet Landing Pages
August 17
Social scoring ends Aug 30th
60 36 22 118 Oli: 15
Rick: 15
Oli: 20
Rick: 15
Oli: 15
Rick: 15
Oli: 30
Rick: 30
273
20 Kevin McCaffery
@ConversionRate_
On the Origin of Customers – Evolution and Marketing Compared
August 11
Social scoring ends Aug 24th
64 5 6 75 Oli: 25
Rick: 25
Oli: 15
Rick: 15
Oli: 20
Rick: 20
Oli: 15
Rick: 15
225
21 David Fothergill
@fothergilld
“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement
August 5
Social scoring ends Aug 18th
74 1 8 83 Oli: 10
Rick: 20
Oli: 10
Rick: 10
Oli: 15
Rick: 15
Oli: 15
Rick: 15
193

Contest Scoring

  1. Round 1 – Social Scoring: For two weeks following the publish date of each post, social scoring will be in effect. Points are awarded based on the number of Twitter “Tweets”, Facebook “Likes” and comments (made by people other than the author and Unbounce staff – comments like “Thanks that was awesome” or spam will not be counted either). Note: the 2-week rule is to ensure each blogger gets an equal time to accumulate points (due to the staggered post releases).
  2. Round 2 – Judges Scoring: Two weeks after the final post it switches to the judges, who will critique each entry on originality, creativity, writing style and X-Factor elements (i.e. super cool stuff).

Posts will appear daily (Mon-Fri) on the Unbounce Blog and the leaderboard will be updated daily with links and points. Unbounce will promote each post equally through it’s network. The top 3 winners will be announced 1 week after judges scoring begins.

Any Questions? » Jump down to the comments at the bottom of the page and I’ll clear it up for you.

Promoting Your Post « Important

Remember what you're playing for! - Now 3 iPad2's


At this point the only part that rests in your hands is the 2 weeks of social scoring. So put on your marketing hats and work your magic. I’d recommend the following tactics to gain exposure for your posts:

  • Use Your Network: Share your post with your friends, family, colleagues and your social networks (Twitter, Facebook, StumbleUpon etc). And keep the pressure on for the full 2 weeks to amass points. (But please don’t spam – this will result in votes being discounted or disqualification).
  • Add to Social Content Hubs: Submit your post to places like Sphinn, Serpd, Reddit etc.
  • Blog About It: Write your own blog post pointing to your guest post to push people over to vote.
  • Use Your Newsletter: If you do any email marketing, you might want to add a short mention that you’re in a contest and ask people to come read your post (and click all those juicy social buttons).
  • Add Value in the Comments: While you won’t get points for commenting yourselves, you can use this space to enhance conversations with useful information that wasn’t in your post, which may entice others to comment. (Note: if your replies add significant extra value, you will receive points at the judges discretion).
  • Go Guerilla: Think of creative ways to make your post the most popular.
  • Hashtag: Remember to use the hashtag #ConversionFest on Twitter to keep up with what’s going on.

Contest Details

Extra Prizes from our Contest Prize Partners

The top 5 vote-getters (total points at the end of the contest) will each get to choose their 2 favourite prizes from the collection below. (Note: It’s for new accounts only – so pick 2 that you don’t already have).

  • SEOmoz: 6-months of the PRO account FREE – the world’s best SEO tools, for real (worth $594)
  • KISSinsights: 6-months of the PREMIUM plan FREE – so you can get user feedback via surveys (worth $174)
  • SlideDeck: A SlideDeck PRO account – so you can create slide decks like the one above (worth $99)
  • UserTesting: 5 user tests to get real user insight into your website (worth $195)
  • Olark: 2 months of the GOLD plan FREE – so you can run live chat sessions on your website (worth $88)
  • Attention Wizard: 6-months of the BRONZE plan – get heatmaps to optimize your pages courtesy of Tim Ash (worth $162)

How freaking awesome is that!!! So keep on promoting your posts as you only need to be in the top 5 to score prizes now!

Comments

  1. [...] had the opportunity to guest post for Unbounce’s 2011 Conversion Fest Blogging Contest. My post is up against ones from several other smart experts in the industry. It’s a tough [...]

  2. Yomar Lopez says:

    Wow.. If the first few blog entries are any indication of what is to come, this is going to be a very close race.

    What is particularly impressive is that, as much as our ideas and practices are similar, everyone is providing a fresh perspective.. I did not expect that. Each title and writing style really stands out.

    I blame that Jedi girl for setting the bar so high.. Oli, haven’t you heard about leaving the best for last?? SHEESH. ;o)

    Good luck, everyone!

    • Oli Gardner says:

      Haha. Hey, I had no idea QR codes would be so epic! Although I think most of us are aware of Angie’s marketing prowess, so no shockers there.

      Plenty of posts to come yet (including yours good sir) – so no throwing in the towel just yet.

      Plus!!! Prizes for Top 5 now…

      • Giving props to Angie’s post, I used a QR code to promote my post on my blog.

        http://atlantageorgiamarketing.com/use-this-qr-code

        • Oli Gardner says:

          Nicely done! Love the collaboration and competition.
          Awesome.

          • Yomar Lopez says:

            It’s all coming around full circle – NICE!

            I love the new prizes you guys added, Oli. Some really useful stuff there that can help create urgency and supporting existing efforts for many of us.. Well, I know I can certainly speak for myself when I say they are tantalizing! 8)

            What’s neat there is that using a solution makes it easier to promote honestly.. Anyone need an affiliate marketer? I accept Reese’s Peanut Butter cups as payment.. J/K

            (Come on, folks.. we know you’re out there.. Join the conversation!)

            • Oli Gardner says:

              You’re awesome Yomar – I hope the community enjoys your post (on the 16th) and it does well.

              • Yomar Lopez says:

                The day is almost here! I can’t wait to see what you all think about my article? I hope it is both useful and entertaining!

                For those that enjoy hand-drawn art, the article comes complete with a FREE prize inside: a cartoony infographic by yours truly. ;o)

      • I just caught this comments thread now. Thanks Yomar for the kinds words. Keep wielding the Force, young padawan! Oli is still one of the best writers and bloggers I’ve encountered, so I’m glad he challenged us to step up our own game. I look forward to the analytical insights on content, headlines, sharing strategies, etc. that follow the contest! =)

        • Oli Gardner says:

          Thanks Angie!
          This contest has been a real eye opener and I reckon there is a ton to learn not only from the content, but how the authors marketed it for the contest.

          I’ll definitely be digging out some stats, insights and conclusions for a post-contest wrap up.

          • Yomar Lopez says:

            Angieeeee!

            The Force is certainly strong within this blogosphere. Alas, I was not able to channel enough of my power as my focus kept shifting.. I am still learning how to hone that aspect of my power. ;o)

            It’s been cool seeing how everyone has a different style for their content development, marketing, and engagement efforts. I think we all played up our strongest networks. Honestly, Facebook was dying off for me until I started the Support-A-Thon event to help our fellows out in their contest efforts and beyond. I was losing interest due to all the noise and constant upkeep.

            That said, it was a great opportunity to put StumbleUpon, Twitter, and SEO “tricks” into play. I used some heavy forums and interest groups discussion as well.. And that was just for the last stretch.

            Angie, your initial surge right out the gates was awe-inspiring. I thought no one would touch you.. Then Kristi made a strong push in the last two or three days and I was like “Oh. Em. Gee.” Amazing stuff.. The insight there certainly will help us all out. 8)

            As for Oli, his infographics are AMAZING.. But my infodoodles give them a run for his money. Just saying. =o]

            P.S. I can’t wait to see the data and do some crunching! <– data nerd stuff

  3. [...] a little selfish.  I’m going to be honest here, folks… I need your help promoting my upcoming guest blog entry on Unbounce.com!  Without your help, it will be an EPIC FAIL.  Just [...]

  4. [...] up opportunities for future cross-promotions and other collaboration!  Definitely check out the Unbounce.com Conversion Fest scoreboard to learn tons of useful stuff for career shifters, business owners, and creatives [...]

  5. Wonderful job with these posts. They are very informative.

  6. [...] is on this blog that Conversion Fest 2011 is taking place.  I am a participant in the contest, which includes some great prizes.  More than [...]

  7. [...] as tempted as I am to remind you that my article on Unbounce.com goes live on August 16th (OOPS – okay, I could not help it), I want to share a simple CTA (Call To [...]

  8. [...] as tempted as I am to remind you that my article on Unbounce.com goes live on August 16th (OOPS – okay, I could not help it), I want to share a simple CTA (Call To [...]

  9. Yomar Lopez says:

    Hey all, if you’re finding this page by a serendipitous turn of events, I humbly invite you to check out my article on a socially-responsible, adaptive SEO approach where the focus is more on attracting the right people and engaging them. Inbound Marketing and Social Media buffs should enjoy this fresh new look at non-robotic content marketing done in a non-cyborg fashion!

    http://unbounce.com/seo/the-adaptive-seo-approach/

    …I look forward to your comments! I especially would like to hear from my fellow SEOs on how they go above-and-beyond to deliver real value, not just building links and increase search engine rankings. 8)

  10. [...] UPDATE:  I am now in 4th place and coming up on 3rd place for the Unbounce.com Conversion-Fest Contest, thanks to the team effort.  If the comments keep coming in, we’ll knock this one right out [...]

  11. What an awesome contest with great entries! Conversion optimization doesn’t get enough love.

  12. [...] had the opportunity to guest post for Unbounce’s 2011 Conversion Fest Blogging Contest. My post is up against ones from several other smart experts in the industry. It’s a tough [...]

  13. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their own [...]

  14. [...] to a competition by last a leader by a series of times their post is common in amicable media. Unbounce had a identical blogging contest in 2011 though couple building wasn’t a idea of a debate so they had all a posts on their possess [...]

  15. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  16. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their own [...]

  17. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  18. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  19. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  20. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  21. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their own [...]

  22. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  23. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  24. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their [...]

  25. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their own [...]

  26. [...] contest by determining the winner through the number of times their post is shared in social media. Unbounce had a similar blogging contest in 2011 but link building wasn’t the goal of the campaign so they had all the posts on their own [...]

  27. [...] a quick thank you to Oli Gardner from Unbounce.com , for inviting us to participate in the #conversionfest . With that opportunity, much of this would not of been possible. var dd_offset_from_content = [...]

  28. [...] the “big picture”. For example, you may want to hold a blogging contest similar to Unbounce’s 2011 Conversion Fest. The beauty of having your entire year in front of you is that you can plan properly without [...]

  29. I really want to join this conversion fest blogging. I am so sure i will be learning a lot.

  30. Ryan Duncan says:

    Awesome contest. This helped me find some new influential people in SEO to follow on Twitter. Belated Congratulations to everyone!

  31. porno says:

    I really want to join this conversion fest blogging. I am so sure i will be learning a lot.

  32. Yomar Lopez says:

    Best Kindle Covers, are you related to Keurig Coffeepots by chance? ;o)

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