Welcome to the 2011 Conversion Fest Leaderboard! Here you’ll be able to track the daily progress of each blogger as they progress through the 2 rounds of voting and try to win the 3 iPad2’s that are up for grabs. Vote for your favourites by “retweeting” and “Like’ing” on Facebook.

Check the bottom of the page for 3 important details:

  1. How the contest is scored
  2. How contestants can market their posts
  3. The original SlideDeck which contains full contest details

Good luck to all the conversion heroes that have entered the contest…!

I will be updating the social scoring daily at around midnight PST, so be sure to keep checking back.


6 New Contest Prize Sponsors

Conversion Fest just got 6x more exciting. We’ve teamed up with 6 of the coolest companies around who’ve each thrown some extra prizes into the contest – for the TOP 5 bloggers. Full details can be found in the contest prize partner section at the bottom of the page.

Contest Leaderboard

Position Photo Author & Topic Date Published Social Scoring
(updated daily)
Judges Scoring Total Score
        Social Total Originality Creativity Writing Style X-Factor  
1 Kristi Hines
@kikolani
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
August 2
Social scoring ends Aug 15th
1,125 542 262 1,929 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
2,229
2 Angie Schottmuller
@ASchottmuller
10 Ways to Use QR Codes for Better Conversion Rates
July 26
Social scoring ends Aug 8th
844
(inc 24 tweets that got lost when WordPress messed up)
308 98 1,250 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
1,550
3 Yomar Lopez
@yogizilla
The Adaptive SEO Approach (And How To Get More Conversions)
August 16
Social scoring ends Aug 29th
434 302 232 966 Oli: 20
Rick: 20
Oli: 25
Rick: 20
Oli: 20
Rick: 20
Oli: 75
Rick: 60
1,231
4 Jen Gordon
@ItsJenGordon
8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate
August 4
Social scoring ends Aug 17th
479 379 38 896 Oli: 20
Rick: 20
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 75
Rick: 75
1,186
5 Michael King
@IPullRank
The Cat in The Hat Teaches SEO
July 28
Social scoring ends Aug 10th
443 83 62 588 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 20
Rick: 25
Oli: 75
Rick: 75
883
6 Anna Sawyer
@AnnaFSawyer
More Conversions Than a Kool-Aid Cult: Using Mind Control to Boost Your Lead Gen Conversion Rate!
August 10
Social scoring ends Aug 23rd
178 45 36 259 Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 25
Rick: 20
Oli: 75
Rick: 75
573
7 Samir Soriano
@SamirSoriano
Forget About The Conversions: Give Value to Get Value
August 3
Social scoring ends Aug 16th
129 217 12 358 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 20
Rick: 20
Oli: 45
Rick: 45
538
8 Justin Brooke
@JustinBrooke
7 Proven Ways To Increase Your Email Open & Click-Thru Rates
August 8
Social scoring ends Aug 21st
225 86 64 375 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 30
Rick: 30
530
9 John Ekman
@Conversionista
Why über-Optimised SEO Titles Kill Click-Through & Conversion Rates
August 15
Social scoring ends Aug 28th
150 47 52 249 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 45
Rick: 45
454
10 Naomi Niles
@NaomiNiles
How to Have a Gorgeous Website Design AND Great Conversion Rates at the Same Time
July 27
Social scoring ends Aug 9th
189 29 34 252 Oli: 20
Rick: 20
Oli: 25
Rick: 25
Oli: 25
Rick: 25
Oli: 30
Rick: 30
452
11 Ryan Kelly
@pearanalytics
How To Set Up and Track Keyword Origination from Multiple Sources in Salesforce
August 9
Social scoring ends Aug 22nd
107 10 18 135 Oli: 25
Rick: 25
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 60
Rick: 60
385
12 Garry Lee
@GarryLee316
Using Behavioural Email to Re-Engage and Convert Your Customers
August 12
Social scoring ends Aug 25th
140 12 8 160 Oli: 20
Rick: 25
Oli: 20
Rick: 15
Oli: 15
Rick: 20
Oli: 45
Rick: 45
365
13 Dave Gallant
@DaveRGallant
5 Ways to Get Your Client To Say “Yes” to Conversion Forms
August 18
Social scoring ends Aug 31st
148 47 26 221 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 15
Oli: 30
Rick: 30
381
14 James St. John
@stjohnmarketing
Swinging for the Fences: Turning Singles Into Home Runs With Retention Marketing
July 29
Social scoring ends Aug 11th
149 50 18 217 Oli: 20
Rick: 25
Oli: 10
Rick: 10
Oli: 10
Rick: 10
Oli: 30
Rick: 30
362
15 Stephen Croome
@FirstConversion
The money has been spent, what now? 5 steps to iterate content development for results: Research, Community, Media and Latent Dirichlet Allocation (LDA) … and interns
August 23
Social scoring ends Sep 5th
85 5 26 116 Oli: 20
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 20
Oli: 45
Rick: 45
311
16 Jessica Eballar
@Bill4Time
3 Invaluable CRO Resources You May Be Missing – No Fancy Tools Required
August 22
Social scoring ends Sep 4th
97 22 8 127 Oli: 15
Rick: 20
Oli: 15
Rick: 15
Oli: 15
Rick: 20
Oli: 30
Rick: 30
287
17 Aaron Bradley
@aaranged
Bad Landing Pages? No Landing pages? Then Do Something About It!
August 19
Social scoring ends Sep 1st
122 5 4 131 Oli: 15
Rick: 20
Oli: 20
Rick: 15
Oli: 25
Rick: 25
Oli: 15
Rick: 15
281
18 Igor Belogolovsky
@CleverZebo
5 Ways to Screw Up Your A/B Test
August 1
Social scoring ends Aug 14th
100 22 10 132 Oli: 15
Rick: 20
Oli: 20
Rick: 20
Oli: 20
Rick: 20
Oli: 15
Rick: 15
277
19 Stephan Wiedner
@noomii
The Non-Designer’s Swiss Army Knife of Free Tools to Make Sweet Landing Pages
August 17
Social scoring ends Aug 30th
60 36 22 118 Oli: 15
Rick: 15
Oli: 20
Rick: 15
Oli: 15
Rick: 15
Oli: 30
Rick: 30
273
20 Kevin McCaffery
@ConversionRate_
On the Origin of Customers – Evolution and Marketing Compared
August 11
Social scoring ends Aug 24th
64 5 6 75 Oli: 25
Rick: 25
Oli: 15
Rick: 15
Oli: 20
Rick: 20
Oli: 15
Rick: 15
225
21 David Fothergill
@fothergilld
“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement
August 5
Social scoring ends Aug 18th
74 1 8 83 Oli: 10
Rick: 20
Oli: 10
Rick: 10
Oli: 15
Rick: 15
Oli: 15
Rick: 15
193

Contest Scoring

  1. Round 1 – Social Scoring: For two weeks following the publish date of each post, social scoring will be in effect. Points are awarded based on the number of Twitter “Tweets”, Facebook “Likes” and comments (made by people other than the author and Unbounce staff – comments like “Thanks that was awesome” or spam will not be counted either). Note: the 2-week rule is to ensure each blogger gets an equal time to accumulate points (due to the staggered post releases).
  2. Round 2 – Judges Scoring: Two weeks after the final post it switches to the judges, who will critique each entry on originality, creativity, writing style and X-Factor elements (i.e. super cool stuff).

Posts will appear daily (Mon-Fri) on the Unbounce Blog and the leaderboard will be updated daily with links and points. Unbounce will promote each post equally through it’s network. The top 3 winners will be announced 1 week after judges scoring begins.

Any Questions? » Jump down to the comments at the bottom of the page and I’ll clear it up for you.

Promoting Your Post « Important

Remember what you're playing for! - Now 3 iPad2's

At this point the only part that rests in your hands is the 2 weeks of social scoring. So put on your marketing hats and work your magic. I’d recommend the following tactics to gain exposure for your posts:

  • Use Your Network: Share your post with your friends, family, colleagues and your social networks (Twitter, Facebook, StumbleUpon etc). And keep the pressure on for the full 2 weeks to amass points. (But please don’t spam – this will result in votes being discounted or disqualification).
  • Add to Social Content Hubs: Submit your post to places like Sphinn, Serpd, Reddit etc.
  • Blog About It: Write your own blog post pointing to your guest post to push people over to vote.
  • Use Your Newsletter: If you do any email marketing, you might want to add a short mention that you’re in a contest and ask people to come read your post (and click all those juicy social buttons).
  • Add Value in the Comments: While you won’t get points for commenting yourselves, you can use this space to enhance conversations with useful information that wasn’t in your post, which may entice others to comment. (Note: if your replies add significant extra value, you will receive points at the judges discretion).
  • Go Guerilla: Think of creative ways to make your post the most popular.
  • Hashtag: Remember to use the hashtag #ConversionFest on Twitter to keep up with what’s going on.

Contest Details

Extra Prizes from our Contest Prize Partners

The top 5 vote-getters (total points at the end of the contest) will each get to choose their 2 favourite prizes from the collection below. (Note: It’s for new accounts only – so pick 2 that you don’t already have).

  • SEOmoz: 6-months of the PRO account FREE – the world’s best SEO tools, for real (worth $594)
  • KISSinsights: 6-months of the PREMIUM plan FREE – so you can get user feedback via surveys (worth $174)
  • SlideDeck: A SlideDeck PRO account – so you can create slide decks like the one above (worth $99)
  • UserTesting: 5 user tests to get real user insight into your website (worth $195)
  • Olark: 2 months of the GOLD plan FREE – so you can run live chat sessions on your website (worth $88)
  • Attention Wizard: 6-months of the BRONZE plan – get heatmaps to optimize your pages courtesy of Tim Ash (worth $162)

How freaking awesome is that!!! So keep on promoting your posts as you only need to be in the top 5 to score prizes now!