Does PPC excite you? Yeah, I didn’t think so. But I bet I know what does excite you… A Quality Score of 10, a CTR of 15% and a Conversion Rate that makes your boss pee her pants.
No one knows how to spell Ecommerce (eCommerce, E-Commerce, e-Commerce, ECommerce) luckily, after reading these 15 recent & insightful posts you’ll be such an e-whatever expert that you won’t care how it’s written.
User feedback is pure gold for A/B testing, and ultimately making the changes needed to throw fence-sitters off their heinie and down on through your conversion funnel. Get reading.
CRO shan’t be ignored. It’s one of the most effective ways a web based business can grow profits. Read 16 new posts on conversion optimization to help you on your way.
Email Marketing is pretty darn serious business. Grow your list, segment like a champ, build-out smart campaigns, write killer content, use top notch images, test deliverability… There are few people that love sinking their teeth into this stuff, luckily, I know you’re one of them.
Whether you’re just getting started, or a seasoned vet, all 5 of these posts are definitely worth a Friday or weekend read, if Content Marketing is your MO… Which it should be.