Posts by Henneke Duistermaat

A No-Fail Process For Writing Landing Page Copy That Converts

Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn’t have to be that way – here’s a no-fail, 8-step process that will eliminate some of the guesswork.

A 38-Point Blog Optimization Checklist to Jumpstart Your Lead Generation

Are your blog visitors converting to subscribers or could you stand to generate a few more leads? Here’s a 38-point checklist to optimize your blog for lead generation.

17 Words to Stop Using on Your Landing Pages

Sleazy sales talk turns off prospects and dampens conversion rates. Here are 17 common phrases you should avoid using on your landing pages if you want to be taken seriously.

Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them

You’ve worked hard to create your landing page. Damn hard. But when you check your analytics, you notice you’re not getting the conversions you expected. Let’s have a look at 6 landing page conversion killers and how you can avoid them.


Are These 6 Stupid Blog Mistakes Costing Your Business New Leads?

Does your blog generate the business you deserve? Let’s have a look at the 6 most common blog mistakes that could be screwing up your precious business leads.

13 Warning Signs Your Web Copy Stinks

You slaved over your web copy, carefully crafted & polished each sentence. You’ve rewritten, edited and tweaked. You hit publish and… nothing. Here are 13 crappy copy warning signs, mistakes you should avoid and tweetable takeaways.

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