Posts by Johnathan Dane

You’re Doing AdWords Wrong (Here’s How to Make It Right)

Landing page optimization is a good start, but if you want more ROI from your PPC campaigns, you also need to optimize your AdWords account. Here are three AdWords mistakes that are hurting your conversion rates – and how to fix them.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

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  • What it takes to build successful marketing campaigns
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