Posts by Kathryn Aragon

Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

Is the “best practice” of gating content the best tactic for driving conversions? The experts weigh in – and share surprising results from their gated content campaigns.

How to Make Your Ebook Marketing Campaign *Almost* Perfect

A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. It’s easy to let one or two of the pieces fall through the cracks. Learn from an analysis of Easypurl’s full-cycle ebook marketing campaign.

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You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers