Lead Generation

Look at My Banner Ads Dammit! [Infographic]

Who is looking at – and more importantly clicking – your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.

5 Tips to Use News Events to Drive Traffic to Your Landing Page

Capitalizing on news events is a useful way to drive traffic to a brand’s landing pages through social media channels, like Twitter and Facebook. Read these 5 tips on how to find the news and use it to drive more traffic.

[Webinar] Capture More Leads & Increase Conversions with Phone Call Tracking

Today we’re announcing an exciting new partnership with phone call tracking provider Ifbyphone – and to kick it off we’ve lined up a free webinar on September 21st that’ll show you how phone tracking & landing pages can bring in more conversions and qualified sales leads.

Conversion Psychology #1: Why Stealing Grapes is Good for Your Form Conversions [Case Study]

If you’ve ever shopped for fruit, then you’ve either “done it” … “thought about doing it” … or “watched someone else doing it”. I’m talking about grape theft, the psychology of which can be applied to improve the conversion rate of your lead capture forms.

Conversion Fest
Contest Entry

5 Ways to Get Your Client To Say “Yes” to Conversion Forms

With 78% of marketers placing high quality lead generation as their top priority, a well placed conversion form within a website can be one of the most valuable parts of an organization’s online presence. BUT a large % of marketing departments spend their budget on traffic to their website, without giving a visitor the opportunity to convert into a lead.

Conversion Fest
Contest Entry

More Conversions Than a Kool-Aid Cult: Using Mind Control to Boost Your Lead Gen Conversion Rate!

These tips are designed to beef up your conversion rate and leave you with a throng of admiring followers. No one will suspect that beneath the shining facade of your marketing is a dark secret: you’re using classic mind control tactics to increase conversions.

[HOW TO] Twitter Lead Capture – An Easy Way to Find New Business Leads with Social Media

The concept of a lead is normally associated with an email address, but that’s only one way of seeing it. Having a potential business target within your social sphere of influence is another way to extend your reach and build your inbound marketing program. I’ll show you a simple 3-step process for building more business leads using Twitter, hashtags and real-time search results.

Do You Trust Your Customers to Do the Right Thing? – Try Enabling Freedom on Your Form Fields

Some companies are afraid of their customers… They’re afraid they won’t complete form fields that are optional, and they’re worried that by letting people type what they want, they will lose the reporting capabilities enabled by dropdown lists.

What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages

Conversion is your primary goal, but encapsulating a lead in a larger sphere of influence should be an important secondary marketing tactic. Your customers are going to leave your confirmation page in some direction, so try to guide them in a way that will be beneficial.

HOW TO: Keep Your CTA Above the Fold on a Lead Gen Landing Page

A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful.

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