After six weeks of great content, social sharing, conversation, network building and some seriously fierce battling from the contestants, the 2011 Conversion-Fest Blogging Contest has come to a close. Check out the winners and get the inside scoop on how they promoted their posts via social media.
Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line…
Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.
Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.
By changing a single word from “support” to “success” – you can change the operational mindset of your company and how you interact with your customers. Rather than being a reactive mechanism that merely absorbs frustration, you can design a culture of proactive enablement predicated on creating ways for your customers to achieve success.
In this Conversion Heroes interview, Tamar Weinberg discusses social media marketing, metrics, branding and development of a personal social style. Are you a creator, curator or commenter?
By adding interactive Twitter and Facebook widgets to your landing pages, you can help make your contests spread via viral network effects. I thought I’d share a simple 7-step technique we use at Unbounce for making viral landing pages for contests.
Dan Martell discusses social media marketing, conversions and engagement strategies you can use to reach and convert more customers via social media.
If you’re using Twitter, Facebook, LinkedIn etc. to drive traffic to your business – but the results are less than inspiring – you’re probably making fundamental mistakes during the conversion phase of the social media conversion funnel (see the infographic in this post).
This is a bit of a pet peeve of mine. Dont get me wrong, I love Twitter lists. When you have a big following, they let you segment and prioritize without kicking everyone out of the ark. What I don’t get is why they turn off the RT feature when you are viewing content fromContinue Reading