Social Media & Conversion

6 Essential Google+ Features for Marketing Your Business Online [with useful Infographic]

If you think Google+ is a fad or a failure like Buzz/Wave etc. then you’ve got your head in the sand. This time they got it right. Get your business on board immediately! Google’s position as the leader in search positions them as a marketing tool that you can’t ignore. Get started with Google+ TODAY.

Case Study: How I Created a Viral Ebook Landing Page – Using ThemeForest, PayWithATweet, Qualaroo and Unbounce

I’ll show you how I created & optimized a socially viral landing page for an eBook using ThemeForest, PayWithATweet, Qualaroo and Unbounce, and how you can do it in just a few hours, without writing any code.

Conversion-Fest Winners – and the Secret Sauce Behind Blog Post Promotion

After six weeks of great content, social sharing, conversation, network building and some seriously fierce battling from the contestants, the 2011 Conversion-Fest Blogging Contest has come to a close. Check out the winners and get the inside scoop on how they promoted their posts via social media.

Conversion Fest
Contest Entry

“It’s not a popularity contest…oh, wait, it is!” – Measuring and Optimizing Social Engagement

Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line…

Conversion Fest
Contest Entry

Forget About The Conversions: Give Value to Get Value

Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.

10 Social Media Research Strategies to Inject Your Next Blog Post With ‘Roids

Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.

The Social Media Manifesto for Customer Success

By changing a single word from “support” to “success” – you can change the operational mindset of your company and how you interact with your customers. Rather than being a reactive mechanism that merely absorbs frustration, you can design a culture of proactive enablement predicated on creating ways for your customers to achieve success.

Conversion Heroes Part 9: Social Media Marketing – An Interview with Tamar Weinberg

In this Conversion Heroes interview, Tamar Weinberg discusses social media marketing, metrics, branding and development of a personal social style. Are you a creator, curator or commenter?

[HOW TO] Make Viral Contest Landing Pages with Social Media Widgets

By adding interactive Twitter and Facebook widgets to your landing pages, you can help make your contests spread via viral network effects. I thought I’d share a simple 7-step technique we use at Unbounce for making viral landing pages for contests.

Conversion Heroes Part 2: Social Media Conversion – an Interview with Dan Martell

Dan Martell discusses social media marketing, conversions and engagement strategies you can use to reach and convert more customers via social media.

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