How ’bout now? How ’bout now? How ’bout now?
Annoying right? Sounds like your kids constantly bugging you about when you’ll arrive at Disneyland.
Your customers are a lot like that when they have a problem, and more and more are turning to live update services Iike Twitter to see exactly is going on. This happens when they have a general question or complaint (people like to air their grievances) and more crucially if your online product goes down and they need a status update.
The speed with which you respond is a major factor in the perception people have of your brand (customers and non-customers alike).
Answer quickly and you achieve two things:
- You can publicly fix someone’s problem (or at least let the know you are on the case) which more often than not turns a negative comment into a positive live discussion thread.
- Show people that you are real and attentive to their needs
Keeping a real-time search for your brand name open in Twitter is a great way to be a rapid responder, but is everyone doing this? Or a they not even bothering at all?
In the infographic below, some big brands are analyzed for their ability to get back to their customers or fans – and the results range from great to completely shocking.
Before you take a look at it, here are the highlights (and lowlights) of what are probably some of your favorite brand names.
| Brand | Response Time (HH:MM) | |
| The Gunslingers | Pepsi | 00:19 |
| Mastercard | 00:34 | |
| Home Depot | 01:02 | |
| The Snails | McDonalds | 34:47 |
| Hewlett Packard | 28:53 | |
| Coca Cola | 16:42 | |
| The Smug | Starbucks | No Response |
| Visa | No Response | |
| Apple | No Response | |
| Walmart | No Response |
Read more details about this study.
Tweetables
Share these Twitter response rates and average response times with your followers. And don’t worry, you can change the tweet text before it goes out.
- McDonald’s average Twitter response rate was 34 hours and 47 minutes
» Tweet This « - Coca-Colas Twitter response rate was 30%, whereas Pepsi’s was 15%
» Tweet This « - Starbucks, Visa, Walmart & Apple did not respinse to any of the 280 Tweets sent their way
» Tweet This « - Bank of America had the highest response rate at 35%
» Tweet This « - Gillette’s average Twitter response rate was 34 hrs 47 min; Colgate’s was 9 hours and 42 min
» Tweet This «
