10 Essential Conversion Articles

By Oli Gardner | Google+ , August 21st, 2010 in Landing Pages | 2 comments

Now that we’ve had a year of blog posts at Unbounce, I thought it would be worth digging back through the pile to uncover the most popular ones. Our Top 10 is based on a combination of factors, including the reactions of our readers – comments, retweets and inbound links.

Enjoy looking back on the best of Unbounce…

The 12-Step Landing Page Rehab Program [Infographic]
A guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages.

The 7 Secrets of Social Media Conversion [Infographic]
7 ways to improve the conversion rate of your social media traffic using landing pages and post-conversion social discovery tools like Flowtown .

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
The most important element of any landing page is the conversion goal. Similarly, the most important aspect of your landing page design is to focus the visitor’s attention on that conversion area. This post uses photography to illustrate the principles of conversion centered design.

The Art of Conversion
A single simple paragraph to describe the concept and purpose of conversion. ALL CAPS. ALL THE TIME. CLICK HERE. OR THERE.

What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages
Despite having a well targeted and relevant giveaway on your lead gen landing page, you feel like you could be generating more paying customers from your prospects. Could it be that you’re not holding their hand long enough?

101 Landing Page Optimization Tips
A 14-chapter opinionated guide to conversion, covering the fundamentals, trust, landing page SEO, testing, reporting and more…

544 Conversion Rate Optimization Tips
Optimizing your landing pages or website to perform better is a no-brainer. Here we’ve collected of the best conversion rate optimization tips from around the web.

The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphor [Infographic]
Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.

Marketing FAIL – 7 Newbie Landing Page Mistakes
Our list of classic landing page blunders will prevent you stepping in the advertising equivalent of doggy doo, and make you a better marketer.

Conversion Economics – Finding Your CPA Sweet Spot
An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot.

Bonus Article

Landing Pages for PPC [Infographic]
How to use landing pages for higher conversions & lower cost-per-click. This article goes into detail about why a promotion specific standalone landing page is superior for both Google and your visitors when it comes to improving Quality Score, Ad Rank and in turn, your conversion rate.

– Oli Gardner