Landing pages, conversion rate optimization, bounce rate, blah, blah, blah, blah, yada yada yada.
As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
I find metaphor can greatly aid the process of communication – although as you’ll infer from the title of this post – my examples can at times be a bit of a stretch. Hopefully, this bunch are clear enough to mean something.
And so, with no further posturing or technical jargon, I present to you – The MR. MEN Guide to Landing Pages, Conversion and Absurd Metaphor.
The Mr. Men show and book series were one of my favourite things as a kid, so this is my way of an homage to their enduring coolness as a brand.
They were created by Roger Hargreaves in the 70s and have been an evolving group of characters in children’s TV and books ever since.
I hope you found this little design exercise enjoyable. Please let me know if you did and share it with anyone you think might get a giggle from it.