You'd be happy too if you were a yellow cartoon ball with a smile to rival Julia Roberts. (Images from Ladybird Books)
Landing pages, conversion rate optimization, bounce rate, blah, blah, blah, blah, yada yada yada.
As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
I find metaphor can greatly aid the process of communication – although as you’ll infer from the title of this post – my examples can at times be a bit of a stretch. Hopefully, this bunch are clear enough to mean something.
And so, with no further posturing or technical jargon, I present to you – The MR. MEN Guide to Landing Pages, Conversion and Absurd Metaphor.
The Mr. Men show and book series were one of my favourite things as a kid, so this is my way of an homage to their enduring coolness as a brand.
They were created by Roger Hargreaves in the 70s and have been an evolving group of characters in children’s TV and books ever since.
Happy Friday.
I hope you found this little design exercise enjoyable. Please let me know if you did and share it with anyone you think might get a giggle from it.
Sign up now for free and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than you've ever had.
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
