This week I did a guest post over on SEOmoz called: The 12-Step Landing Page Rehab Program. It presents a guided visualization of the conversion funnel and where (and how) you can apply optimization and design techniques to improve the conversion rate of your landing pages.
Each step provides a lesson that can then be implemented via the doctors orders at the end of the step.
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Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
I'm not sure if most people can see the extreme value and brilliance in the post, but they should. This blog is a gift to business that keeps on giving.
Thanks Keith! Very much appreciated.
Great Post!! Thanks. Would be nice if your score card and Graph where in a more “print friendly” format!! (not black and bitmap) A vector based PDF with a white background would be nice!
Thanks Alex.
Good feedback. I'm hoping to get an interactive version of the scorecard produced at some point too.
[...] – Here are a couple of my favorite posts – 7 Elements of a Winning Landing Page and The 12-Step Landing Page Rehab Program – the topic that covers the infographic in this [...]
Oli-
Any opinion on the placement of the tools to enable social sharing? Should those be at the top of the page? The bottom? Both?
Agree with you that you need to know your audience. Just curious if you have any thoughts on what spots typically get the most engagement.
A key thing you want to do is ensure secondary CTAs like this don’t compete with your primary goal.
As such, it’s a good idea to place them at the end.
If your traffic source is social media then placement of a related social media icon (twitter bird log etc) can be good at the top of the page to maintain the information scent, but you would leave the sharing interaction to a lesser spot on the page.
If you page is just about content – perhaps a viral video, then you might want your sharing mechanisms to be the primary goal, in which case they’d be prominent and close to the content in question.
If you are doing lead gen, then putting this type of thing on the confirmation page is a great tactic as it doesn’t interfere with the main page.
At the end of the day, if having your page shared is one of your goals, then testing the placement for your audience is the best way to go.
Hope that helps.
Cheers
Oli