An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot and bring in customers at the right price. BTW – use this to convince your boss about conversion.
September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh). We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading
Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action. As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them. In this article, we’ll shareContinue Reading