Landing Page, Online Marketing & Conversion Rate Optimization Blog

Conversion Economics – Finding Your CPA Sweet Spot

By , October 30th, 2009 - 4 comments

Here’s a little injection of cool with your morning coffee.
Not only is spending a portion of your marketing budget on landing pages beneficial to your bottom line, there’s a way to predict how much you should be spending to optimize your Cost Per Acquisition (CPA).
And today I’ll share that with you.
Unbounce CEO Rick Perreault isContinue Reading

The 14 Coolest Ideas of September

By , September 30th, 2009 - Be the first to comment

September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh).
We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog postsContinue Reading

Conversion Economics 101 – The Benefit of Landing Pages

By , September 28th, 2009 - 1 comment

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action.
As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them.
In this article, we’ll share some insightContinue Reading

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