By splitting your budget between traffic and optimization you can find your cost per acquisition sweet spot.
Here’s a little injection of cool with your morning coffee.
Not only is spending a portion of your marketing budget on landing pages beneficial to your bottom line, there’s a way to predict how much you should be spending to optimize your Cost Per Acquisition (CPA).
And today I’ll share that with you.
Unbounce CEO Rick Perreault is actually the architect of this particular theorem, I’m just taking credit for it by writing the blog post.
Take a peek inside Unbounce's Greatest Hits for September. (Image source: Vogue Magazine)
September was an exciting month for the Unbounce team. We moved into a new office and cranked into high gear for the big push towards our end of year launch (shhhh).
We bored our friends and family to tears with talk of landing pages and conversion marketing, and we wrote a slew of blog posts to help our readers kick their own landing pages in the butt.
If you’ve only just discovered Unbounce, this is a great place to start as we roll through the highlights from the month.
In today's lesson we'll prove how landing pages can increase your return on marketing spend. (Image: Zazzle T-shirts)
Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action.
As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them.
In this article, we’ll share some insight into the simple economics of landing page use and answer the question: “Why Should I use a landing page?”
There are several simple answers to this question, the most obvious of which is that it can increase your conversion rate. But how, and by how much?
Download our free white papers and reports for some bedtime conversion optimization reading.
Download our free opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
