The Landing Page & Conversion Rate Optimization Blog

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.

Add Multivariate Testing and Heatmaps to Unbounce Landing Pages [NEW]

We’ve just tested out an exciting new integration with the guys over at Visual Website Optimizer, which adds the capability for you to run multivariate testing (MVT) on your Unbounce landing pages! It also has built-in visual heatmaps and clickmaps to show you where your visitors are interacting with your page.

HOW TO: Keep Your CTA Above the Fold on a Lead Gen Landing Page

A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful.

The Future of the Marketing Call-To-Action Button: Big, Shiny & Animated

Inspired by a conversion tip from our friends at Wider Funnel, where they suggest that BOB – the Big Orange Button – is an overtly clickable button color, I thought I’d talk a bit about what the web is doing to help improve marketing’s most important element – the Call To Action (CTA). Buttons onContinue Reading

Landing Page Makeover #2 –

In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”. In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school. TheContinue Reading

NO Barrier To Entry – A Conversion Marketing Axiom

An Axiom, outside the realm of logic or mathematics, is (to quote Wikipedia) an established principle of some field. Today, I would like to propose the creation of a new ideal, a new axiom, in the field of Conversion Marketing. An ideal is something to strive for. A goal – perhaps lofty – that oneContinue Reading

Free Landing Page Makeover –

Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation. I’d like to thank LeTutor for agreeing to the public scrutiny of theirContinue Reading

7 Easy Exercises to Boost Your Landing Page Health

Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page. If you are in the business of creating marketing campaigns, I’m hoping you areContinue Reading

7 Guaranteed Ways to Make Your Customers Leave Your Landing Page

It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page. I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going toContinue Reading

7 Types of Landing Page

Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page. Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind isContinue Reading

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