Relevance Definition A measure of how relevant your offer, product or service is to the wants and needs of a visitor. Remember that your visitors’ attention spans are lower than ever; an offer has to communicate relevance immediately. Conversion expert Peep Laja points out three things you should consider when building your landing page. “Your visitors' attention spans are lower than ever; make sure your offer is relevant and engaging.” Tweet This Resources 4 Ways To Maintain Marketing Relevance Through Reinvention How Landing Pages Impact Quality Score on Every Ad Platform What It Really Takes to Get a 10/10 Facebook Ads Relevance Score