Long Tail Keywords Definition Keywords targeted at highly-specific search queries containing three or more words. “Leather jacket” is a popular keyword, whereas “men’s leather jacket size small” is a long tail keyword. While long tail keywords are less popular individually, they cumulatively form the majority of search queries. “Long tail keywords are more specific; visitors that land on your website from a long tail search term are more qualified.” — @HubSpot #PPC Tweet This Resources PPC Keyword Research 101: How To Build Your Campaigns How to Use Negative Keywords to Positively Impact Your Campaign Strategy 5 Strategies to Come up with New Long Tail Keywords