Campaign Objective Definition The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more widgets.” Campaign objectives should be SMART: specific, measurable, achievable, realistic and timely. “Objectives keep your campaign on track; define them once and return to them often.” Tweet This Resources Setting Campaign Objectives Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works) 3 Tips for Getting More Value from Your Landing Pages