Anxiety

Definition

What your prospect feels when confronted with friction on your landing page or website. Anxiety occurs when your page poorly communicates your value proposition or creates doubt in the user’s mind.

Resources

1. The Xanax-Free Approach to Relieving Anxiety on Your Landing Page
2. Why Landing Page Emotion Makes All the Difference In The World
3. Emotional Motivators in Landing Page Optimization
4. The Psychology of Anticipation and What it Means for Your Conversion Rates