Campaign Definition A series of marketing activities designed to achieve clearly defined goals within a specified time frame. Whether the ultimate goal is to acquire new customers, launch a new product, promote brand awareness or generate leads, smart conversion marketers think in terms of campaigns. “Never start a #marketing campaign without a dedicated landing page.” — @oligardner Tweet This Resources Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign How Automated Ad Bidding Can Help You Reach Your Campaign Goals How to Develop and Run a Marketing Campaign How Marketing Agencies Use Landing Pages to Run Successful Campaigns