Click-Through Rate (CTR) Definition The ratio of how many people see your ad or email to how many people click on it. You want your click-through rate to be high but optimizing your CTR is only a means to achieving your campaign goal. “A high #CTR is only a means to an end. Don't forget that conversion is your ultimate goal.” Tweet This Resources How to Use Click Tracking to Optimize Your Landing Pages How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips Best Practices To Create High-Converting Landing Pages How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy