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Click-to-Call Button

Definition

A button on your mobile landing page or website that allows people to immediately call you. Click-to-call buttons are useful on pages that feature complex products or services and make it easy for people to get their questions answered.

“36% of mobile searchers said they would be more likely to explore other brands if click-to-call was not available. ” — @Econsultancy
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Resources

  1. Google Click-to-Call used by more than 40% of Mobile Searchers
  2. See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client
  3. How to Use Click Tracking to Optimize Your Landing Pages
  4. 10 Ways to Increase Conversions on Mobile App Landing Pages

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