Conversion Rate Definition The percentage of people who complete your campaign goal. If your conversion rate is low, it’s time to optimize your landing page or website. That’s where A/B testing comes in. “It's easier to double your business by doubling your conversion rate than by doubling your traffic.” — @JeffreyGrok Tweet This Resources What’s a Good Conversion Rate for My Landing Page? How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey 13 Ways to Increase Your Conversion Rate Right Now