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relevance in your marketing campaigns

Relevance

Definition

A measure of how relevant your offer, product or service is to the wants and needs of a visitor. Remember that your visitors’ attention spans are lower than ever; an offer has to communicate relevance immediately.

Conversion expert Peep Laja points out three things you should consider when building your landing page.
“Your visitors' attention spans are lower than ever; make sure your offer is relevant and engaging.”
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Resources

  1. 4 Ways To Maintain Marketing Relevance Through Reinvention
  2. How Landing Pages Impact Quality Score on Every Ad Platform
  3. What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

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