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how scarcity affects conversions

Scarcity

Definition

A psychological tactic that taps into people’s fear of missing out to drive action. One of Robert Cialdini’s Six Principles of Persuasion, scarcity could entail adding copy such as “Limited time offer!” or “Only 6 seats left!” to your landing pages.

Conversion expert Peep Laja provides an overview of the different types of scarcity and how they can be used to drive more conversions.
“Potential loss is more powerful than potential gain in influencing human decision-making.” — @RobertCialdini
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Resources

  1. Marketing With Scarcity: How You Can Apply The Most Effective Selling Technique To Your Business
  2. Scarcity Marketing: Use the Fear of Shortage to Sell More
  3. How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert
  4. What is Scarcity Marketing and How Should it Be Used?

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