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urgency marketing tactic

Urgency

Definition

The use of trigger words or scarcity tactics to increase your prospects’ sense of having to act immediately. Urgency can be achieved by using phrases such as “act now” or by alluding to a limit in time or supply.

Oli Gardner explains why you need to understand the power of urgency right this very second.
“People need deadlines. Build some urgency into your landing page to nudge them toward conversion.”
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Resources

  1. Urgency and Scarcity: Two Psychological Tricks that Instantly Improve Conversions
  2. How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert
  3. Marketing With Scarcity: How You Can Apply The Most Effective Selling Technique To Your Business

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